The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Integrated Campaign
Annual ID
OS23_IG028M
About the Work
The creative idea was to use satire to remind people that closing down is easier than you think. So we created The Closer: a Bluetooth powered bottle opener that automatically closes your work when you open a beer with it. It’s a real device that was distributed in 48 countries.
The Closer became a way for Heineken to talk about work-life balance and remind people to #WorkResponsibly. The goal was not to make people believe that The Closer is the solution to overwork, but as a social provocation to help people see that the pressure to work all the time is getting a little ridiculous and we all have the power to log off and go hang out with our friends again.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Publicis Italy / Milan
Boomerang Agency / Amsterdam
Le Pub / Amsterdam
Production Company
Division
Art Director
Valentino Borghesi
Copywriter
Christopher Penmann
Chief Creative Officer
Bruno Bertelli
Cristiana Boccassini
Mihnea Gheorghiu
Eldin Fetahovic
Editor
Tommaso Bianchi
Executive Creative Director
Andrey Tyukavkin
Milos Obradovic
Eoin Sherry
Diego Tardani
Luca Boncompagni
Rico De Longe
Account Director
Benedetta Neri
Derek Muller
Charlotte Grothenhius
Chief Production Officer
Fikret Fetahovic
Senior Art Director
Santi Urso
ACD / Art
Giulio Frittaion
AD
Gabriel Blom
Chief Creation Officer
Francesca Zazzera
Chief Strategy & Innovation Officer
Charles Laporte Aust
Client director
Kate Hinz
colorist
Cyriel Roumen
Digital Producer
Esteban Cuenca
Bronson Wilson
Digital Project Manager
Vic Krens
DoP
Paul Guilhaume
Olaf van Dam
DP
Tom Banks
EP
Dal Wolf
Anthony Ficalora
General Manager
Eleni Charakleia
Global Chief Strategy Officer
Bela Ziemann
Global Client Service Director
Paola Natellis
Global Data Strategist
Ilko Petkov
Global Strategy Partner
Richard Wright
Group Account Director
Ilaria Castiglioni
Head of Video Production
Anna Sica
Post Production Supervisor
Paulo Pennings
Producer Avatars & DOOH
Sabrina Sanfratello
Senior Creative
Bruno Lopes
Senior Project Lead
Manja Schuurhof
Senior Project Manager
Vittorio Cafiero
Strategic Digital Director
Ricardo Lopes
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