The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Integrated

The 54-Second Watch

Agency Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal

Client Fondation Émergence

Category

Integrated Campaign

Annual ID

OS23_IG034M

About the Work

Around the world, LGBTQ+ people face daily violence. But the statistics paint an even darker picture. Intolerance kills. Abuse and discrimination lead to suicides and murders, cutting average life expectancy by years. To denounce this injustice, we designed an object just as unfair, a watch that loses a decade oven one lifetime. Removing 6 seconds every minute: The 54 second watch. Ten copies were engineered in Switzerland by assembling custom high precision movements. The watch was featured in print and out-of-home advertising using press photos of violence against LGBTQ+ people.

2023 Awards

Total Points: 3

Merit

Credits

Agency

Havas / Montréal

Client / Brand

Fondation Émergence / Montréal

Music / Sound Production Company

Circonflex / Montreal

Post Production Company

Post 430 / Montreal

Chief Creative Officer

Carle Coppens

Producer

Anick Rozon

Strategist

Stephane Mailhiot

3D Artist

Félix-Antoine Brunet

Project Manager

Charlotte Lafrance

Adaptation

Marcus Hilderbrandt

Digital Project Manager

Jean-Michel RIoux

Watchmaker

Dominique Brouillet
Mélanie Guillaume

Web Developer

Vincent Nicopolsky

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