The One Show

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2023 One Show - Integrated

Project Convey

Agency 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London

Client Cox Communications

Category

Integrated Campaign

Annual ID

OS23_IG043M

About the Work

Two years ago, most of life went online, and with it, so did a basic human need: connection. Most of us shifted relatively quickly and easily to using video chat to connect with the people in our lives. But for many people on the autism spectrum, regular video chat is difficult, because they have a harder time understanding other people’s emotions—they often struggle to read non-verbal cues like facial expressions and tone of voice, leading to difficulties connecting with others. However, according to research, people on the spectrum have reported that emojis, with their exaggerated, simple expressions, are much easier to comprehend. So we created Project Convey. A video chat prototype that uses sentiment AI to translate human emotions into emojis in real-time, enabling people on the spectrum to understand, and connect. Or more simply put: it’s a tool that conveys how the person on the other side of the screen is feeling. While the main goal of the work was to create a video chat tool for people on the spectrum, we also created a 360 campaign to raise awareness on the importance of internet inclusion for an overlooked group: people on the spectrum. The campaign ran content over five months on online and social platforms, including Facebook, Instagram, Twitter, YouTube, Snapchat, and TikTok. Total video views: 18 million. Total impressions: 71 million.

2023 Awards

Total Points: 3

Merit

Credits

Agency

180LA / Los Angeles

Client / Brand

Cox Communications / Atlanta

Production Company

Sanctuary / New York
UNIT9 / London

Chief Creative Officer

Al Moseley

Director

Paul Hairston

Executive Creative Director

Mike Bokman

Executive Producer

Natalie Parish

Group Creative Director

Jason Rappaport

Photographer

Jp Van Wert

Producer

Nic Neary

Strategist

Mauricio Barreda

Associate Creative Director

Guiga Cunha
Juan David Arboleda

Creative

Akos Papp
Nick Cade

Editorial Producer

Gail Butler

Technical Lead

Krzysztof Puchalski

Assistant Account Executive

Emilia Mancuso

Audio Record & Mix

Jeff Malen
Lauren Silber

Color

Paul Yacono

Creative & User Interface

Zofia Mackiewicz

Head of strategy

Kaleen Ogden

Managing director

Megan McDonnell

Production, Research, User Experience & Feature Set

Simon Conlin

Production, User Experience & Feature Set

Fabien Terrasse

Senior Brand Manager

Morgan Theis

Senior Director, Brand Strategy & New Media

Rachel Negretti

Senior Manager, Marketing

Tawny Reyes-Ruden

Senior Vice President, Brand Strategy

Gaston Vaneri

Social Media & Content Marketing

Roger Jones

Vice President, Brand Strategy & Consumer Insights

Brian Stifel

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