The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Brand Transformation / Repositioning
Annual ID
OS23_IG047M
About the Work
Young adults under-index when it comes to playing the lottery, preferring to spend their discretionary dollars, for example, on fashion. So, in partnership with sought-after designer Mr. Saturday, OLG released an exclusive clothing line with a unique garment tag on each item redeemable for a year’s worth of LOTTO MAX tickets, making it potentially the most valuable clothing line in the world. The fashion line sold out in record time. By turning fashion into lottery tickets, we created a new way to play the lottery for a new generation of players.
2023 Awards
Total Points: 3
Merit
Credits
Agency
FCB / Toronto
Art Director
Jerry Yang
Justin Nahhas
Copywriter
Jon Dawe
Michael Carey
Chief Creative Officer
Nancy Crimi-Lamanna
Danilo Boer
Creative Director
Joey Gollish
Dom Lisi
Director
Christo Anesti
Editor
Red Barbaza
Executive Creative Director
Cuanan Cronwright
Leonardo Barbosa
Executive Producer
Dwight Phipps
Stefani Kouveranios
Producer
Farrah Khaled
Rachael Wilson
Strategist
Allie Lochhead
Account Supervisor
Jimmy Pun
Associate Creative Director
Marty Hoefkes
Michael Morelli
Engineer
Brian Bernard
Strategy Director
Meg Siegel
Account Coordinator, Paid Social
Oleksandra Zaika
Account Manager
Julia Cherry
Shirley Zheng
Account Manager, Paid Social
Alexander Widerszpil
Account Supervisor, Paid Social
Ankit Malik
assistant editor
Mikka Quinsac
Associate Director, Media Partnerships
Noyan Hilmi
Asst. Consultant
Amrith Padmanand
Audio Producer
Kelly McCluskey
Chief strategy Officer
Shelley Brown
Co-Director
Jamie Webster
Consultan
Emily Wilson
Designer / Production Manager
Lucas Macrae
Director of Operations & Marketing
J. Derek Brenzel
Director, Marketing Communications
Yvonne Leung
Group Account Director
Sandra Hayes
Solo Gritskiv
Junior Quality Assurance Analyst
Natasha Phillip
Managing director
Karl Bechmann
Marketing Communications Manager
Rochelle K Menezes
Media Exec
Jamie Ellis
Music writer
Nasim Asgari
Music Writer/Producer
Dean Vision
Music Writer/Singer
Moël
Post producer
Ainslie Thomas
Programmatic Coordinator
Patrick Pawlowski
Programmatic Manager
Riya Raju
Senior Consultant
Margaret O'Donoghue
Maryann Nasello
Senior Director, Influencer Marketing
Aimee Leagult
Senior Media Exec
Jason Legance
SENIOR PRODUCER
Adriana Laborde
Senior Product Manager, Lotto Max
Melissa Finley
Senior Programmatic Manager
Michelle Li
Studio Director
Mac Siwocha
Vice President
Genna Schnurbach
VP, Brand Management & Marketing
Jenna LeBlanc
VP, Client Services Lead
Cynthia Roach
VP, Creative Strategy
Michelle Reagan
VP, Lead Content+Publishing, Digital Planning
Samantha Kay
VP, Lottery & Customer Success
Kimberly Clark
VP, Managing Director
Tim Welsh
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