SOS NERDS is a Stranger Things integrated campaign that aimed to build anticipation for the season 4 premiere. It's important to highlight that the title counts with one of the biggest and most engaged fandoms - "the nerds", as fans call the main characters and theirselves. That's why we created a campaign that would open a portal between 1986 and 2022 to directly connect nerds from both decades for the very first time. It was made to attract everyone's attention, but at the same time super fan-centric bringing special elements directly to the nerds. And so the SOS NERDS campaign was born. A big call for help urging fans to support their favorite characters in the series' biggest battle ever. Starting with a hidden message in morse code during the broadcast of one of Brazil’s most watched TV programs. Then, taking advantage of the lunar total eclipse that was coming, we turned this natural phenomenon into media through a music video parody called "Total Eclipse of Hawkins", with another message embedded calling all the nerds to step up on TikTok to reveal their nerdiest traits. The response was overwhelming, proving that fans not only got our message but immediately got to action. So to finish our narrative we reward them with the NFT from 1986. An incredibly valuable prize with the exclusive rights to the season's most iconic and important scenes built in ASCII art. The first beat with the hidden message had 25M views and 666K interactions. The music video had 5.6M views and more than 370K interactions. 732K joined the TikTok Challenge and it had 1.2B video views, 39.6M impressions and 854K clicks only on the first day. Besides almost 7M interactions. NFT from 1986 had 11K users playing simultaneously, 94% of organic traffic and an average time spent on the site over 5 minutes.