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2023 One Show - Interactive, Online & Mobile

Fingerspelling

Agency American Society for Deaf Children + Hello Monday/DEPT

Client American Society for Deaf Children

Category

Utility

Annual ID

OS23_IN003G

About the Work

Every year 2 - 3 out of every 1,000 children born in the US are deaf or hard-of-hearing. 90% of these children are born to hearing parents, and in many cases, their child is the first deaf person these parents have ever encountered.


Without being introduced to sign language at an early stage, a deaf child may miss out on learning language. This can lead to language delay or deprivation, which has long-term negative impacts on a child’s life. That is why it is so important that parents of deaf children have the opportunity to learn American Sign Language (ASL) as soon as possible.

To address language deprivation and help bridge the communication barrier between the deaf and the hearing we partnered with the American Society for Deaf Children to create Fingerspelling.xyz

Fingerspelling.xyz is a browser-based app that uses a webcam and machine learning to analyze your hand shapes so you can learn to sign the ASL alphabet correctly.

To start, you are given a series of words and the computer shows you a 3D model of how your hand should be positioned for each letter. When you sign the word, the camera tracks your hand movements and gives you feedback so you can make corrections as needed. This helps you quickly develop your fingerspelling skills and move to the next level of the program.

Fingerspelling is an essential part of ASL, the primary language of the Deaf community. It is often used for proper nouns or to sign a word you don’t know the sign for.

So far over 250.000 correct hand-signs have been made.
The site has been featured across a variety of news and blogs - including Engadget, Mashable and Yahoo. And we have helped bridge the gap between the hearing and the deaf.

2023 Awards

Total Points: 45

Credits

Agency

Hello Monday/DEPT

Client / Brand

American Society for Deaf Children

Creative Director

Anders Soenderby Jessen

Product Director

Anders Mikkelsen

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