The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Online & Mobile Video / Pre-Roll
Annual ID
OS23_IN014S
About the Work
In the aftermath of Covid, a lot of companies are changing their office setup to free seating and a “first come first served” model.
This seating model comes with a lot of benefits like saving money. But studies show that many employees experience stress and fear when someone else beats them to their favourite desk.
Evoko, a company that works with innovative office solutions, wanted to highlight this problem and promote a new solution: the new Kleeo desk manager. A smart desk-booking system that helps office workers find and book their favourite spots.
To highlight the problem of free seating at the office, we turned to YouTube, where the biggest and most famous YouTubers are known for streaming from the same spot everyday.
We then recreated their studios and used the clips as targeted pre-roll ads before the YouTubers’ own videos – to get to their desk before them.
This seating model comes with a lot of benefits like saving money. But studies show that many employees experience stress and fear when someone else beats them to their favourite desk.
Evoko, a company that works with innovative office solutions, wanted to highlight this problem and promote a new solution: the new Kleeo desk manager. A smart desk-booking system that helps office workers find and book their favourite spots.
To highlight the problem of free seating at the office, we turned to YouTube, where the biggest and most famous YouTubers are known for streaming from the same spot everyday.
We then recreated their studios and used the clips as targeted pre-roll ads before the YouTubers’ own videos – to get to their desk before them.
2023 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Animal / STOCKHOLM
Production Company
Rulla Bandet / Stockholm
Media Distribution Company
Curamando / Stockholm
Art Director
August Laustsen
Marcus Lundvall
Robin Cedvin
Copywriter
Erik Wingfors
Executive Creative Director
Jakob Swedenborg
Erik Lindqvist
Executive Producer
Johan Widström
Motion Designer
Oskar Haltorp
Simon Åslund
Producer
Alexandra Ekström Madrid
Product Manager
Jonas Håkansson
Strategist
Hanna Bergström
Account Manager
Sophia Lavasani
CEO
Richard Glückman
Chief Product Officer
Daniel Salmonsson
Marcom Manager
Josephine Farlin
Marketing Coordinator
Jenny Tegnhed
PR manager
Zoey Tsopela
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