The One Show
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Category
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID
OS23_IN019S
About the Work
For blind and visually impaired people, it’s challenging to enter unfamiliar environments. Objection detection apps can identify objects but fail when it comes to interacting with them in a meaningful way.
Dot Go is the first object interaction app, which means that it not only detects objects in the environment but also connects them to actions. These actions could be internal actions like sounds and vibration, external actions in other apps, websites, and even smart home devices.
For example: A bus stop sign could trigger open the public transportation app to buy the right ticket.
Following the simple material conditional logic used in programming — “if x then y” — Dot Go allows users to create on a simple principle: Any object can be connected to any action.
Dot Go combines open-source computer vision models with simple automation (system shortcuts and deeplinks). While allowing people to assign actions to objects, the app acts as an accessibility toolkit. Since there are many levels to visual impairment, the app was designed with options to customize as per one’s needs; be it low-vision, light sensitivity, or color-blindness.
Instead of fixed use cases, anyone can create presets for specific objects, locations, and needs. Nobody has to start from scratch, as they can download existing presets from a growing library curated by users, institutions, and brands. Dot Go empowers the visually impaired community to engage with their environment and experience it in their own way.
After a promising launch of the first beta version of Dot in 2021, Dot Go received funding from the Inter-Developmental American Bank (IDB) and Born2Global as a part of the LAC Deep Tech Exchange Program, to increase app functionality. As a result, a long-term partnership with Wheel The World was established to make tourism in Latin America accessible.
Following months of development and accessibility audits, the public version of Dot Go was launched in early 2022. Available for free download from the App Store, Dot Go is being used daily by thousands of visually impaired users, businesses, brands, and organizations.
2023 Awards
Total Points: 21
Silver Pencil
Credits
Agency
SERVICEPLAN GERMANY / Munich
Production Company
Albert Coon / Munich
Paulus Co., Ltd. / Seoul
Music / Sound Production Company
DamianDamian / Hamburg
Art Director
Eduardo Álvarez Lucas
Kai West Schlosser
Rohil Borole
Copywriter
Sandra Valencia
Shruthi Subramanian
Chief Creative Officer
Alex Schill
Composer
Billy Ray
Ian o'Brian Docker
Creative Director
Jacqueline Schottes
Saffaan Qadir
Creative Technologist
Niklas May
Pavel Larionov
Director
Yohan Jang
Director of Photography
Euiseon Chang
Heiko Steudten
Executive Creative Director
Franz Röppischer
Lorenz Langgartner
Executive Producer
Dahoon Chung
Motion Designer
Alex Belenkiy
Producer
Minkyu Park
Developer
Inês Ayer
Quality Assurance
Karolina Woźnicka
Assistant Camera 1st
Jiwoong Yang
Assistant Camera 2nd
Junhui Seo
assistant director
Hee-jae Yang
Hyuk Lim
Broadcast Operator
Christian Felder
CDO
Jae Seong Joo
CEO
Eric Ju Yoon Kim
Kyungsin Kim
Chief Creative Officer Germany
Matthias Harbeck
Consultant
Florian Beijers
Jung in Park
Mouna Nifter
Saliya Kahawatte
Creative Director Video / Director & Motion Designer
Dennis Fritz
Creative Intern
Anastasiia Cherniavska
Aušrinė Kurgonaitė
Camille Nizet
Changkyu Ku
Lorenzo Colnaghi
Mirjam Olga Strzata
Raquel Vega
Reinier Wortman
Sanjeeta Saha
Tanvi Phalak
Thinh Nguyen
Yago Guimaraes
Creative Intern/Art Director
Yamen Ibrahim
Creative Lead
Saurabh Kakade
Creative Producer
Imad El Rayess
CTO & CEO
Ki Kwang Sung
Deep Learning Engineer
Alexander Soroka
Digital Development Studio
Hyperinteractive / Hamburg
Director of Social Impact
Ahrum Choi
DoP und Motion Designer
Kevin Lausen
Editor & Motion Designer
Hendrik Sommerfeld
Editor / Cameraman
Johannes Maierbacher
Full Stack Mobile Developer
Alexander Patuk
GAFFER
Kwang Jun Jeong
Global Head of Art
Michael Wilk
Innovation Director
Dieter Pries
iOS Engineer
Andrii Narinian
Ying Quan Tan
Motion Designer / CGI Technician
Lennert Schrader
Project Assistant
Yehyeon Chung
Young eun Yeo
Sound
Jongchae Sohn
Sound Assistant
Sado Choi
Soundengineer
Anton Hofer
Worldwide Executive Creative Director
Jason Romeyko
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