The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
NFTs
Annual ID
OS23_IN020S
About the Work
We met young guys right where they are these days — Web3. NFTs (non-fungible tokens) are exploding in culture, with “non-fungible” meaning that each is totally unique and cannot be replaced. Which is just like...your testicles. Introducing Non-Fungible Testicles. Not just another NFT. The first NFT that can save your life. Featuring an exclusive collection of 8,000 digital testicles, designed by iconic NFT artists, MISHKANYC, Non-Fungible Testicles dropped with a roadmap designed to create behavior change with monthly self-exams. We gamified ownership, building in regular checks that can unlock rare bonus traits on your NFT. Check on your balls, and get rewarded. Ignore them, they lose value. Just like in real life. With a portion of the proceeds supporting vital testicular cancer research, we turned blockchain technology into a new way to fight cancer.
2023 Awards
Total Points: 21
Silver Pencil
Credits
Digital Agency
MRM / New York
Production Company
MISHKA NYC / Willowick
Music / Sound Production Company
Ritmika Audio Arts / São Paulo
Post Production Company
Versus / New York
Copywriter
Yashahree Samant
Creative Director
Justin Barnes
Executive Creative Director
Sascha Piltz
Executive Producer
Rob Meyers
Illustrator
Mike Jones
Producer
Steve Lambiase
Animation
Doug Escamilha
Tim McKee
Senior Art Director
Vic Parizzotto
Senior Copywriter
Colleen Branch
Lance Weiss
Senior Designer
Sergio Jara
Kelsey Bassini
Senior Digital Producer
Cynthia Lin
Associate Director of Strategy
Ben Dayton
Associate Director Technology
Dave Maietta
Chief Finance Officer
Nolan Grumley
Cultural Anthropologist
Jeff Carvahlo
Director of Art Production
Rachel Max
Director of Global Innovations
Dan Cooper
EVP, Chief Creative Officer
Harsh Kapadia
EVP, Executive Creative Officer
Jesse Potack
Global Brand Account Director
Rebecca Chow
Global Innovation Manager
Tom D'Souza
Innovation Coordinator
Tomasz Posniak
Managing Supervisor
Andrew Bryson
PR manager
Briony FitzGerald
Senior Developer
Victor Tafro
Senior Film Producer
Sam Milgrim
Senior UX Designer
Courtney Pozzi
Social Strategist
Adair Smith
Strategy Director, Social
Lisa Goldberg
SVP, Group Account Director
Tina Braun
SVP, Head of Design and Experience
Ronnie Ting
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