The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Utility
Annual ID
OS23_IN022B
About the Work
More than 10 million people worldwide suffer from Parkinson's disease. But what few people know: Parkinson's does not only affect old people. From the age of 40, just about anyone can develop the disease.
We were tasked to support these people with an attention-grabbing and at the same time cost-efficient digital idea.
The most common Parkinson's syndrome is an uncontrollable tremor.
As a result, even the simplest hand movements become a challenge. Writing. Reading. Eating. Drinking. But also the use of smart devices such as tablets or smartphones.
The latter in particular makes it difficult for patients to take advantage of the digital age. This is because the tremor makes it significantly more difficult to operate and read on the smart device.
With the free browser app Staybl, which automatically compensates for any tremor, we are therefore making it easier for everyone with tremor to access the digital world.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Havas Germany
Havas New York
Digital Agency
Havas CX helia / New York
Production Company
dreifarbenpanda / Konstanz
mmp.film GmbH / Duesseldorf
Music / Sound Production Company
msound munich / Munich
Art Director
Maximilian Eder
Timo Cremer
Chief Creative Officer
Dan Lucey
Eric Schoeffler
Creative Director
Michael Schoepf
Walter Ziegler
Creative Technologist
Arnaud Atchimon
Corbin Ordel
Kurt Lorey
Lan Zhang
Director of Photography
Dennis Krahwinkel
Volker Schmidt
Executive Creative Director
Bharat Kumar
Marcelo Ramirez
Nicolas Becker
Project Manager
Anna Schedl
Senior Art Director
Sascha Holzhammer
Senior Copywriter
Alexander Catapano
Art Director Digital
Antonia Kuwertz
Associate VP Havas Formula
Alison Bruder
Awards Manager
Jennifer Gauselmann
Valentine Roche
Chief of Social Impact & PR
Lindsay Stein
Creative Designer
Julia Buerckel
Creative Director Copy
Jonny Leahan
Creative Director Digital
Guido Eichhoff
Creative Director, Experience Design
Joe McHeffey
Director Havas Formula
Jared Kreiner
Executive Director, Creative Technology
James Huerta
Executive VP Havas Formula
Alexis Anderson
General Counsel
Nancy Wynne
Group Technology Director
Danny Wang
Head of Communications North America
Bria Bryant
Head of Corporate Communications
Marie Euler
Head of Digital & Technology
Martin Steinorth
Head of Experience Design
Kathrin Hoffmann
Head of UX
Jan Peisert
Junior Motion Graphic Designer
Lorena Wolf
Legal Counsel & Data Protection Officer
Arne Michels
Office Manager
Jennifer Bayer
President Havas Formula
Tara Reid
Senior Art Director Digital
Albert Memet
Senior Director, Content Strategy
Kate Hofstra
Senior Experience Designer
Angus Lo
SENIOR PRODUCER
Judith Domogalla
Senior Q&A Analyst
Michael Odibo
Senior Visual Designer
Janice Chen
Syncronizer
Felix Auer
UX designer
Emanuel Klimschak
Jose Lozano
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