The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Websites / Desktop & Responsive
Annual ID
OS23_IN035M
About the Work
Missing White Woman syndrome was coined in 2004 and called out coverage inequality for missing persons. Missing white women were often given national coverage whereas many of their BIPOC counterparts hardly received any press. With CJR, we developed a unique data tool that allowed people to calculate their press value if they were to go missing, based on current reporting in America. The model was based on a representative sample of 3,630 news stories about missing persons collected by Meltwater between January to November, 2021. The results show vast disparities on how a person would be covered if they went missing, depending on their age, race, gender, and where they live.
The aim of the campaign was to raise awareness of the issue of coverage inequality, open up a dialogue and force changes in newsroom practices. Because the number of people aware of a person’s disappearance has a major impact on their chances of being found. Are You Pressworthy? received more than 1.12 Billion PR Impression, was covered by 850 Global News Outlets including NBC News, Forbes, USA Today and ABC News, and over 7k+ people shared their press value on their social channels in the first two weeks of the tool’s launch alone.
2023 Awards
Total Points: 3
Merit
Credits
Agency
TBWA\Chiat\Day NY / New York
Client / Brand
Columbia Journalism Review / New York
Hilton / Virginia
Production Company
1stAveMachine / New York
Music / Sound Production Company
BUTTER Music and Sound / Brooklyn
JSM Music
Post Production Company
Rare Medium / Brooklyn
Redslash / New York
Art Director
Anika Grube
Copywriter
Alexa Padron
Animator
Gray Fraser
Chief Creative Officer
Andrew Sherman
Joel Simon
Amy Ferguson
Chief Marketing Officer
Mark Weinstein
Creative Director
Jexy Holman
Marco Martins
Nuno Teixeira
Director of Photography
Jordan Parrot
Alex Hass
Editor
Jonah Oskow
Executive Creative Director
Dan Zank
Myron Nilsson
Executive Producer
Ella Nuortila
Renee Masse
Jessica Choi
Jeff Fiorello
Chris Connolly
Tricia Higgins
Kristen Cooler
Music Supervisor
Ryan Alons
Associate Creative Director
David Stevanov
Pedro Sampaio
Associate Producer
Zach Stimell
Kaitlyn Dutchin
Chief Executive Officer
Nancy Reyes
Rob Schwartz
Engineer
Aaron Jaffe
Global Executive Creative Director
Gabriel Cheung
Senior Copywriter
Pieter Claeys
2D Artist
Dylan Nett
Rushabh Madalkar
2D Lead Artist
Kieran Hanrahan
Assistant Camera Operator
Craig Helfer
assistant editor
Saiara Mashiat
Associate Director, Marketing & Business Intelligence
Gabrielle Guidice
Audio Engineer/Mixer
Corey Bauman
Business Director
Brittney Bergeron
Emily Downs
Business Lead
James Sparano
Rosalie Jones
Chief strategy Officer
James Sowden
Co-Composer
Rebecca Riter
colorist
Stephanie Park
Communications Director
Asheden Hill
Communications Intern
Anne-Charlotte Troppez
Creative/Director/Partner/Founder
Steve Mottershead
DE&I Program Manager
Carlin Dixon
Dean
Jelani Cobb
Director of Business Affairs
Thalia Tsouros
Director, Global Enterprise Marketing
Ryan Kasperski
Editor in Chief & Publisher
Kyle Pope
Executive Director, Digital & Social
Anthony Hamelle
Executive Producer & Associate Director of Production
Tina Lam
Executive Producer & Partner
Heath Raymond
Executive Strategy Director, Social & Content
Lesley Parks
Finishing Editor
Eric Bigman
Flame Lead
Dayung Jo
Global Head of Product
Michael Horn
Head Of Production
Elizabeth Keating
Manager, Social Strategy
Emily Bishop
Managing Director/Partner of NY & LA
John Skeffington
Nuke Compositors
Ben Macchiano
Giulia Bartra
On Set Editor
Trevor Hicks
Partner & Executive Producer
Sam Penfield
Post producer
Asia Vo
Production Designer
Brittany Ingram
Sound Producer
Sharon Cha
VFX
Artjail / New York
Gloss VFX / New York
Mill VFX / New York
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