The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Interactive, Online & Mobile

Rainbow Deposits

Agency FCB / Toronto + UM Media / Toronto + I Am Static / Toronto

Client Bank of Montréal


Mobile Applications

Annual ID


About the Work

In the weeks leading up to and during Pride Month, rainbows are everywhere, but in 70 countries, showing your pride is still punishable by imprisonment. But rainbow washing and other performative actions from brands don’t lift up the LGBTQ+ community, remove barriers to their financial equality, make them feel accepted, or keep them safe. The LGBTQ+ community and their allies feel that brands are “rainbow-washing” by tokenizing rainbows during Pride with no real action. BMO wanted to show its values by hijacking the tokenized Pride rainbow to benefit those in the community who need support. The campaign called on people to ‘deposit rainbows' on their phones, just like a cheque, to give rainbows a new sense of value. By hacking rainbows during Pride 50,000 rainbows were deposited, leading to a $50,000 donation to Rainbow Railroad, a global not-for-profit organization that helps LGTBQ+ people facing persecution based on their sexual orientation, gender identity, and sex characteristics. Working with Rainbow Railroad, BMO was able to bring five LGBTQ+ people to safety from state-sponsored violence.

2023 Awards

Total Points: 3




FCB / Toronto

Post Production Company

I Am Static / Toronto

Media Distribution Company

UM Media / Toronto

Chief Creative Officer

Nancy Crimi-Lamanna
Danilo Boer

Creative Director

Ron Gervais
Daenen Bramberger


Nick Yamul

Executive Creative Director

Andrew MacPhee
Jeremiah McNama

Executive Producer

Cathy Jefferies
Tanja Harney

Account Director

Leore Davids
Ali Gayowski
Michael Watier

Account Executive

Élizabeth Laplante

Account Supervisor

Lauryn Richards
Sophia R'bibo


Adam Tuck
Marie-Christine Lessard
Nimy Leshinski
Ariel Riske
Jp De Leon
Les Soos
Olivier Laplante

Senior Art Director

Hussein Rumaithi

Senior Copywriter

Caleb McMullen

Strategy Director

Stephanie Gyles

assistant editor

Parnika Raj

Assistant Engineer

Omid Geadizadeh

Associate Director, Social

Shannon Stone

Broadcast Producer

Tania Overholt

Campaign Manager, Social

Sami Le

CD/VFX/3D Artist

Dave Greene

Chief strategy Officer

Shelley Brown


Julia Deakin

Content Manager

Annelie Gutgesell

Creative Strategist

Darrell Evans

Director, Brand Management & Enterprise Marketing

Jennifer Larson

Director, Connection Planning

Fahmida Islam

EVP, General Manager

Tracy Little

Head, Brand, Enterprise Social & Content

Jennifer Carli

Integrated Producer

Anastasia Gal
Daniel Rankin

Manager, Connection Planning

Marc-André Giasson

Marketing Manager, Brand & Sponsorship Advertising

Ann-Marie Beauchemin


Shannon Stephaniuk

Senior Manager, Enterprise Marketing & Social Impact Content

Danielle O'Hanley

Senior Manager, Portfolio Management

Lauren Klehammer

Senior Planner, Connection Planning

Carolyn Hughes

Senior Strategist

Ally Dwyer-Joyce

VFX Compositor

Rob Del Ciancio

VFX/3D Artist

Chris Crozier

VFX/3D Artist/Compositor/Art Director

Steven Hollman

VP, Client Service Lead

Erin Howes

VP, Managing Director

Tim Welsh

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