The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Interactive, Online & Mobile

Mind Ordering

Agency UNIT9 / Los Angeles + WorkInProgress + Domino's + Netflix

Client Domino's


Mobile Applications

Annual ID


About the Work

To kick off Season 4 of Netflix’s Stranger Things, Domino’s launched a first-of-its-kind app for users to order pizza in a way they’ve never done before. However, this was not your average ‘slap two logos together’ brand partnership; the deeply integrated collaboration successfully merged the two iconic brands around a “strange” innovation. The Domino’s Mind Ordering App cleverly hacked the integral features of mobile by using facial recognition and eye-tracking technology to allow test subjects to seemingly order pizza with their mind. Users’ facial expressions and head movements were registered via the device’s camera, resulting in a seamless ordering experience that mimicked the telekinetic powers of character Eleven in Stranger Things. The experience also immersed users in virtual locations from the show including the Hawkins Lab, where they could interact with 3D objects before placing their Mind Order. With over 330K app downloads, Domino’s were able to leverage what would become the most watched English-language series in Netflix history to reach an entirely new audience, flexing the brand’s commitment to effortlessly magical ordering and a best-in-class customer experience.

2023 Awards

Total Points: 3





Client / Brand


Production Company

UNIT9 / Los Angeles

Art Director

Pedro Custódio

Chief Creative Officer

Matt Talbot

Executive Creative Director

Yifei Chai

Executive Producer

Rachel Noonan

Associate Creative Director

Dylan Cimo
Jacob Roberts

Project Manager

Alice Pelot

Senior Art Director

Alex Berry

Senior Copywriter

Tyler Burton

Senior Digital Producer

Erin Ray

Technical Lead

Patrick Weekes

Associate Advertising Manager

Katie Crew

Associate Design Director

Jimmy Rosen

Creative Partner

Gilles Boisselet

Director of Interactive Production

Dan Corken

Director of production

Mindy Lubert

Director of Video Production

Molly Schaaf

Director, Advertising

Paige Schaefer

Director, Public Relations & Charitable Giving

Jenny Fouracre-Petko

Director_ Account & Strategy

Sally Kubancik

Integrated Producer

Matt Theis

Lead Android Developer

Cole Azevedo

Lead iOS Developer

Ryan Maksymic

Manager, Advertising

Kevin Sulaiman

Partner - Technology

Harold Jones

Partner_ Account & Strategy

Evan Russack

Partner_Account & Strategy

Alex Guerri

Partner_Director Of Production

Stafford Bosak

President, US & Global Services

Joe Jordan

Program Leader, Public Relations

Danielle Bulger

QA Lead

James Stokes

QA Manager

Tom Watson

Senior Vice President, Brand & Product Innovation

Kate Trumbull

Social Media & PR Specialist

Danielle Steves

Supervisor_Account & Strategy

Ashley Su

UX designer

Almudena Casanueva

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