The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Utility
Annual ID
OS23_IN043M
About the Work
In Brazil, 54% of the population is black, while 82.2% of congressmen and 84% of journalists at the biggest newspapers are white. To occupy spaces in public opinion, Raça Magazine, the largest publication on Afro Culture in Brazil, rethought the use of the most influential social network.
Twitter has a limit of 280 characters. But the average characters used per tweet is 33. Which means: there are 247 characters to be occupied by a black voice.
Black Characters is a collaborative tool that completes your tweet in real time, filling in the unused characters with a black reference related to the content being written. It includes 25 years of Raça’s publications and allows the black community to co-create the database by including new content.
Twitter has a limit of 280 characters. But the average characters used per tweet is 33. Which means: there are 247 characters to be occupied by a black voice.
Black Characters is a collaborative tool that completes your tweet in real time, filling in the unused characters with a black reference related to the content being written. It includes 25 years of Raça’s publications and allows the black community to co-create the database by including new content.
2023 Awards
Total Points: 3
Merit
Credits
Agency
FCB Brasil / Sao Paulo
Client / Brand
Raça Magazine / São Paulo
Music / Sound Production Company
Shuffle Audio / São Paulo
Art Director
Ricardo Alonso
Diogo Rodrigues
Lucas Felix
Copywriter
Luiz Filipin
Gustavo Finamore
Chief Creative Officer
Ricardo John
Creative Director
Luiz Filipin
Ricardo Alonso
Creative Technologist
Juscelino Vieira
Guilherme Okamoto
Director
Hamalli Alcantara
Editor
Matheus Melo
Executive Creative Director
Anna Martha Silveira
Marcelo Rizerio
Pedro Araujo
Executive Producer
Fernanda Geraldini
Music Supervisor
Francisco Castellano
Henrique Ruiz Nicolau
Producer
Paulo Bruno (pb)
User Experience Designer
Liandra Monteiro
User Interface Designer
Liandra Monteiro
Project Manager
Anna Strohm
Renata Reigota
Agency In-House Production
FCB Studio / São Paulo
CEO
Mauricio Pestana
Connections Specialist
Marta Carvalho
Content Intern
Nina Sobrinho
Content Supervisor
Michele Carlos
Thea Rodrigues
CSO
Renata D'Ávila
Media Director
Edson Melo
Media Team
Cintia Mavros
Media VP
Tiago Santos
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