The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID
OS23_IN077M
About the Work
Many people take for granted that when they speak, they will be heard and understood. But this isn’t true for the 250M people worldwide who have non-standard speech. For them, communicating with others and being easily understood can be difficult.
And the reality is that while India has a population of over a billion people, there are only about 4000 registered speech-language pathologists, audiologists, and scientists. That’s a big opportunity for speech technology.
Unfortunately, standard speech recognition models don’t work very well for people with non-standard speech. Each person’s speech patterns are very different, which makes it difficult for algorithms to understand and interpret them.
So, following years of research, Project Relate was created - an app that’s custom trained to unique speech patterns of people with non-standard speech.
Made possible by over a million speech samples recorded by participants of our research effort. Users can record prompted speech samples, which is used in training personalized speech models that are unique to the individuals, and remain on device of the person.
The Relate app has 3 built-in features: Listen, Repeat, and Assistant
“Listen” transcribes speech in real-time.
“Repeat” repeats what the speaker has said in a clear, computerized voice.
“Assistant” allows users to speak directly to their Google Assistant from within the Relate app.
Through this project, Google hopes to help non-standard speech users be better understood on a daily basis and make products that rely on speech recognition technology, like Google Assistant, more accessible to everyone.
The app has been piloted with English users in India and will be expanded to Hindi users in 2023.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Toaster / Singapore
Client / Brand
Google India
Art Director
Sanover Srivastava
Copywriter
Gaurav Singh
Creative Director
Manisha Sharma
Executive Creative Director
Vinod Savio
Producer
Divya Nailwal
Design Director
Marco Rotoli
Senior Account Director
Peter Solomon
Director, Creator & Emerging Products Marketing, YouTube APAC
Abhinav Rastogi
Group Marketing Creative Manager - Brand, India & Southeast Asia
Samit Malkani
Head of Strategic Operations
Jackie They
Product Marketing Manager
Meet Mukesh Paswan
Satyavagheeswaran V
Senior Product Marketing Manager
Sakshi Chopra
Vice President, Marketing - India, Southeast Asia & South Asia
Sapna Chadha
Related Awards
