The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID
OS23_IN079M
About the Work
Music is a powerful force that has the ability to transform, entertain, and inspire. But while the hearing can make music portable via headphones for the last 44 years, the deaf community have not had the same luxury. Music has not been for everyone yet!
5% of the world’s population(1 in every 20 people) who have disabling hearing loss can’t hear music, they can feel it. In fact, many deaf people today enjoy experiencing music with their other senses, e.g. feeling speaker vibrations through their hands, feet and bodies.
To address this issue, Anghami – one of the world's leading music streaming platforms with 80 million monthly active users, presents Sole Music.
Sole Music is headphones for your feet - a haptic insole with integrated technology that fits inside any shoe and empowers the deaf community to experience music anywhere. Designed to fit into any shoe, Sole Music wirelessly pairs to your mobile and connects to your favorite music streaming platform. A built-in transducer transforms sound waves into vibrations, letting the wearer feel music wherever they are.
Sole Music is intended to democratize music and empower the hearing impaired to have the same casual relationship with music that hearing enabled people take for granted.
2023 Awards
Total Points: 3
Merit
Credits
Agency
‿ and us / Dubai
Design Firm
No One / Dubai
Digital Agency
Jack The Maker / Lisbon
Production Company
BlackBox / Dubai
Post Production Company
Zanad / Cairo
Chief Creative Officer
Fadi Yaish
Executive Creative Director
Diogo Borges
Jamie Kennaway
Steve De Lange
Producer
Nadim Khoury
Associate Creative Director
Mohamed El Nagdy
Senior Designer
Mohamed Abou Khatwa
Brand Director
Lama Halimeh
Head of commercial
Ramy Al-Kadhi
Head Of Production
Serra Chehade
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