The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Integrated Digital & Physical Product / In-Market
Annual ID
OS23_IP014B
About the Work
While most people rely on visuals to understand complex topics, the 285 million blind and visually impaired people worldwide are left out. Tactile books are scarce, expensive, and impractical. Audio descriptions fail to describe complex information.
Dot Pad. The first smart tactile graphics display for the visually impaired. It can display any visual content from any source.
At the core of the Dot Pad is the third generation of the innovative Dot actuator technology. While conventional tactile devices use piezoelectricity to power their braille cells, Dot actuators use electromagnetism, which reduces size, weight, power consumption, and price by more than ten times. This dramatically increases usability and portability while making Dot Pad affordable for majority of the users.
It requires intelligence to understand what’s in an image and decide what’s important to the audience. To create comprehensible tactile content, Dot Pad relies on the innovative Dot Image Processor based on AI. Trained with millions of existing visual and tactile graphics, it can analyze, understand, and segment visual content, and translate it to tactile graphics on the display of 2,400 dots. There is also a built-in text panel for braille translation.
Thanks to a partnership with Apple, Dot Pad integrates seamlessly with iOS and iPadOS, thereby giving users access to the 2.2 million apps on the App Store, out of the box. Dot Pad reduces dependence on tactile textbooks and audio description for graphical content which sighted people are used to freely enjoying.
Launched in early 2022, Dot Pad has earned huge interest from the media as well as public and private institutions worldwide. Dot Pad technology is permanently installed in public kiosks in Busan, South Korea.
Dot Pad has disrupted the field of accessibility technology with tactile graphics. To create further software and hardware support for tactile graphics, Dot Inc. is in touch with major players in the field to create a unified tactile graphic file format and a dedicated open database of tactile graphics. Dot Inc. is partnering with educational and governmental institutions worldwide to make the device available and accessible to people in need.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
SERVICEPLAN GERMANY / Munich
Serviceplan Korea / Seoul
Production Company
Paulus Co., Ltd. / Seoul
Art Director
Henning Janzen
Kai West Schlosser
Rohil Borole
Chief Creative Officer
Alex Schill
Creative Director
Naho Manabe
Saffaan Qadir
Thomas Iksuh Huh
Designer
Andrea Da Silva
Arlinda Shabani
Director
Yohan Jang
Director of Photography
Euiseon Chang
Executive Creative Director
Franz Röppischer
Lorenz Langgartner
Executive Producer
Dahoon Chung
Motion Designer
Anton Reim
Federico Leggio
Producer
Minkyu Park
Account Director
Seonyeong Boo
Senior Art Director
Silver Eunman Kim
Senior Copywriter
Minwoo Kim
Account Manager
Elin Jinsol Yu
Minji Kim
Ass. Art Director
Diana Dahye Kim
Ass. Copywriter Intern
Jin Park
Assistant Camera 1st
Jiwoong Yang
Assistant Camera 2nd
Junhui Seo
assistant director
Hee-jae Yang
Hyuk Lim
CDO
Jae Seong Joo
CEO
Eric Ju Yoon Kim
Kyungsin Kim
CEO & Managing Director
Julie Kang
Chief Creative Officer Germany
Matthias Harbeck
Creative Director & CEO
YeongKyu Yoo
Creative Director Video / Director & Motion Designer
Dennis Fritz
Creative Intern
Camille Nizet
Sanjeeta Saha
Tanvi Phalak
Thinh Nguyen
Zoe Bellis Schill
CTO & CEO
Ki Kwang Sung
Director of Social Impact
Ahrum Choi
Executive Creative Director Digital
Hagen Fiedler
GAFFER
Kwang Jun Jeong
Industrial Designer
Sebin Oh
Mastering
MassiveVoices / Berlin
Motion Designer / CGI Technician
Lennert Schrader
Product Designer/CG Artist
Ashwin Suresh
Project Assistant
Yehyeon Chung
Young eun Yeo
Sales Manager
Eunpyul Joy Cho
Hee Jin Lee
Senior Account Manager
Euntack Shin
Hyeli Lee
Junghwan Choi
Senior Developer
Stefan Schröder
Timm Reiter
Senior Manager, PhD
Mergel Takam
Senior Project Manager Digital
Johannes Auffermann
Senior Strategic Planner
Neul Ha
Sound
Jongchae Sohn
Sound Assistant
Sado Choi
Tech Lead Digital
Malte Bender
Web Development
ASTRAL Kreativ / Munich
Worldwide Executive Creative Director
Jason Romeyko
Related Awards
