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The 54-Second Watch
Agency Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal
Category
Physical Product / Promotional
Annual ID
OS23_IP018M
About the Work
Around the world, LGBTQ+ people face daily violence. But the statistics paint an even darker picture. Intolerance kills. Abuse and discrimination lead to suicides and murders, cutting average life expectancy by years.
To denounce this injustice, we designed an object just as unfair, a watch that loses a decade oven one lifetime. Removing 6 seconds every minute: The 54 second watch.
Ten copies were engineered in Switzerland by assembling custom high precision movements.
The watch was featured in print and out-of-home advertising using press photos of violence against LGBTQ+ people.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Havas / Montréal
Client / Brand
Fondation Émergence / Montréal
Music / Sound Production Company
Circonflex / Montreal
Post Production Company
Post 430 / Montreal
Art Director
Félix-Antoine Brunet
Preto Murara
Copywriter
Olivier Goulet-Lafond
Vanessa Harbec
Chief Creative Officer
Carle Coppens
Designer
Benjamin Trottier
Director
Nicolas Fransolet
Sarah Adatte
Producer
Anick Rozon
Strategist
Stephane Mailhiot
3D Artist
Félix-Antoine Brunet
Project Manager
Charlotte Lafrance
Adaptation
Marcus Hilderbrandt
Digital Project Manager
Jean-Michel RIoux
Watchmaker
Dominique Brouillet
Mélanie Guillaume
Web Developper
Vincent Nicopolsky
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