The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - IP & Product Design

Designed in Bangladesh. Made in Europe.

Agency Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main

Client ekn footwear


Physical Product / In-Market

Annual ID


About the Work

For decades the fashion industry has been characterized by exploitation of workers in the Global South. The world is only truly fair when people in the so-called developing countries have the same opportunities as industrialized nations. With our campaign “Designed in Bangladesh. Made in Europe” we turn the typical supply chain upside down and demonstrate that designers, fashion trends and subcultures in countries we had not pay attention to, can offer us new, enriching opportunities. For that reason, we based the idea of cultural connection. We wanted to create a new design language - a mash-up of two worlds and a cultural fusion of two continents. We found Rokaiya Ahmed Purna - a talented, female designer from Bangladesh with a unique style. We let her create the first sneaker designed in Bangladesh and produced in Europe: the ekn Kamthala. It is inspired by the jackfruit, the national fruit of Bangladesh, and made of vegan material. Shapes, skin and colors are reflected in the shoe like in the embroidery or the laser engraving. The uniquely refined packaging is made from recycled materials. Each asset individually tells the story behind the product. Look and design are raw, unfinished, and still open to grow. This design concept was applied consistently to the entire campaign, which is about respect, self-empowerment, strong women and disrupting a whole category. That is why all proceeds go to Rokaiya’s initiatives that support creatives in Bangladesh. We hope to create more awareness for all hidden talents anywhere on this planet who have been ignored way too long - until now.

2023 Awards

Total Points: 3




Accenture Song Germany / Hamburg

Client / Brand

ekn footwear / Frankfurt/Main

Production Company

27 Kilometer Entertainment / Hamburg
Filmstation Production / Dhaka

Music / Sound Production Company

2WEI Music / Hamburg

Creative Director

Marek Bäuerlein


Sajeed Sarwar

Director of Photography

Alexander Hildenberg
Monzur Anik

Executive Creative Director

Martin Terhart

Motion Designer

Falko Tilgner


Safat Chowdhory

Agency Producer

Jan-Ole Brendel

Account Manager

Anton Kröger
David Giesen
Kea Jacobs
Olga Baiz

Art Buying

Alice Feja

Art Producing

Stephan Gerlach

Chief AD

Joy Khan


Julian Wildner

Creative Producer

Leonard Witte

Creative Research

Salman Nakib

Creative Retouch

Martin Piechotta
Tobias Schlieperskötter

Executive Design Director

Marcel Krempin

Final Artwork

Anne Schmuecker
Ralf Seelig

Influencer Management

Anna Kramer

Lead Creation / Creative Director

Felix Zielke

Lead Creation / Group Creative Director

Alexander Grapp

Managing director

Noel Klein-Reesink

Managing Director Client Service

Lennart Wittgen

Managing Director Creation

Fabian Frese

Post producer

Dorothe Preut
Ole Brand


Jessica Hartley
Ruth van Doornik

Product Design

Rokaiya Ahmed Purna

Sound engineer

Kian Djalili
Klaas Nocken


Raphael Mauckner

UX designer

Emma Paraschiakou

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