The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Physical Product / In-Market
Annual ID
OS23_IP023M
About the Work
You won’t be seeing how the products look. If you did, the idea wouldn’t work.
78% of bar employees report having been harassed on the job. To fight that problem, Johnnie Walker created a complete collection of drinking glasses for them to use when they perceive a threat.
Unlike other tools to fight harassment, this is a non-verbal cue, impossible for anyone but staff to know and detect. When a bartender serves a drink in one of these glasses, their coworkers will monitor the situation and react properly.
2023 Awards
Total Points: 3
Merit
Credits
Agency
AlmapBBDO / Sao Paulo
Production Company
Zepp Filmes / São Paulo
Music / Sound Production Company
Jamute / São Paulo
Art Director
Yasmin Oliveira
Vinicius Gonzaga
Copywriter
Beatriz Fiori
Tiago Sánchez
Chief Creative Officer
Luiz Sanches
Pernil
Designer
Elvira Schuartz
Director of Photography
Carlos Zalasik
Editor
Bruna Abubakir
Executive Creative Director
Fernando Duarte
Henrique Del Lama
Executive Producer
Dudu Venturi
Motion Designer
Dutra
Agency Producer
Vera Jacinto
Diego Villas Boas
Aline Silva
Music Producer
James Feeler
Leandro Barduzzi
Account team
Maysa de Oliveira
Isabela Filippi
Patricia Nunes
Cairo Ribas
Account Team (Jamute)
Kiki Eisenbraun
Hingrit Nitsche
Erika Santana
Art Director of Film
Tamara Soriano
Cast
Suellen Martins
Yasmim Sza
Adriana Pino
Manuela Parise
Mirelly Cruz
Client Approval
Paula Lindenberg
Patricia Borges
Juliana Ballarin
Gabriel Macruz
Jessica MarumBachir
Maria Vitoria Onofre
Coordination (Jamute)
Julianna Zuppo
Letícia Nunes
Director of production
Renato Angello
Executive Producer (Jamute)
James Feeler
Sound engineer
Fernanda Galetti
Otavio Bertolo
Rafael Laurenti
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