The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - IP & Product Design

Cap The Tap

Agency Havas Turkey / Istanbul + Formul Design / Istanbul + Master Model Zebra Project / Istanbul + Contentine / Istanbul

Client Finish / Reckitt


Physical Product / In-Market

Annual ID


About the Work

A research by the Guardian shows that 46% of the people around the globe -despite being worried about environmental problems- refuse to change their everyday habits. In an effort to make water saving easier for even the most reluctant to take action, we came up with an upcycling idea, that is easy to apply and highly effective. We redesigned the cap of the Finish Rinse Aid bottle. Once the bottle is finished the cap can be screwed onto the tip of the water tap. Then, it serves as a perlator, an apparatus that regulates the flow of the water, and saves up to 60 to 70% of water. In other words, up to 9 liters of water every minute. It is designed in accordance to the most common tap standard, called M22, estimated to be used in 90% of the Turkish homes.

2023 Awards

Total Points: 3




Havas Turkey / İstanbul

Design Firm

Formul Design / Istanbul

Digital Agency

Contentine / İstanbul


Master Model Zebra Project / Istanbul


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