The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation & Transformation / Innovation in IP & Product Design
Annual ID
OS23_IP032M
About the Work
15 million babies are born preterm every year. After birth, they are immediately separated from their parents and placed in incubators to aid their recovery. Studies have shown that skin-to-skin touch with their parents is vital for newborns as it increases their chances of survival by 36%.
As skincare experts, NIVEA believes in the power of human touch.
With its global #CareForHumanTouch initiative, NIVEA supports skin-touch projects to promote the quality of life for people at risk of loneliness like babies born preterm, visually impaired individuals and elderly with dementia. NIVEA also aims to make 100 million people aware of the proven health benefits of skin-touch by 2025. Our brief was to focus on their preterm baby initiative, to make a tangible difference for preemies while also highlighting the power of human touch to consumers. The LOVING TOUCH is currently in the prototype stage and was trialled at Hospital Sao Paulo.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Publicis One Touch / Hamburg
Creative Director
Denis Kakazu
Simon Lotze
Director of Photography
Bruno Tiezzi
Executive Creative Director
Axel Grimald
Executive Producer
Cassiano Derenji, Lari Miranda
Photographer
Alessandra Levtchenko
Producer
Leonie Harnack
Associate Creative Director
Fernanda Roedel
Rodrigo Stroisch
Thiago di Gregorio
Guilherme Nesti
Design Director
Roland Hein
Senior Designer
Armin Warnecke
Strategy Director
Marissa Moody
account director
Elodie Straub
Business Director
Plinio Campos
Business Executive
Pietra Raya
CGI
Victor Portella
Chief Content Officer
Kim Piquet
Composting
Phil Schilling
Director Consulting
Celia Brauner
Global Business Lead
Lucia Lafuenti
Global Director Brand Communications
Alex Kruemke
Global Sr. Communications Lead
Carolina Ivarsson
Grading
Maximilian Baule
Head Of Production
Giacomo Pandolfini
Wonder Bettin
Head of strategy
Tanya Dernaika
MKT Communication & Media Manager
Veronica Sá
Music director
Lucas Mayer
PR and communication
Lais Sangalo
Project Management
Vanshika Sharma
Senior Account Management
Marjorie Gentina
Senior Creative Project Manager
Denise Kotsubo
Senior Manager Communication Production
Natalie Bell
SENIOR PRODUCER
Alexa Geiger
Vice President
Tobias Collée
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