The One Show
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Category
Editing / Single
Annual ID
OS23_MI006G
About the Work
Hard Knocks is a spot that shows the durability of the Apple Watch Series 7 as it endures a good knocking around in various scenarios.
Set to the beat of Jack White’s “Power of my Love,” the beating endured by the watch shows that it’s anything but fragile and more than capable of holding up to life’s demands.
Set to the beat of Jack White’s “Power of my Love,” the beating endured by the watch shows that it’s anything but fragile and more than capable of holding up to life’s demands.
2023 Awards
Total Points: 45
Gold Pencil
Credits
Internal / In-House Agency
Apple / Cupertino
Production Company
MJZ / Los Angeles
Post Production Company
Exile / Santa Monica
Creative Director
Brian Murphy
Lee Schulz
Director
Craig Gillespie
Editor
Shane Reid
Executive Producer
Jennifer Locke
MJ Otto
Producer
Hannah Murray
Head of Production
Michael Miller
Managing director
Cl Kumpata
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