The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Moving Image Craft & Production

Flip

Agency Uncommon Creative Studio / London + Pulse Films / London

Client B&Q

Category

Production Design

Annual ID

OS23_MI007G

About the Work

After several successful campaigns establishing the brand belief that B&Q, the UK's leading home improvement and DIY retailer helping customers since 1969, can help anyone Build a Life, our challenge was to continue building on this. Although interest in DIY and Home Improvement was still rising, time pressures were returning as we entered a post-covid world. Modern consumers didn't just care about what you sold; they cared how you sold it. Convenience is key. But convenience looks different for B&Q - you can't put their products on a bike or push them through a post-box. We needed to show how B&Q made DIY and Home Improvement easy. Convenience for B&Q isn't merely about giving their customers back spare minutes; it is about giving them the power to act when life strikes. With delivery, click&collect and over 300 stores, B&Q has you covered. Whether a surprise pregnancy is transforming your spare room or the kids that moved out are moving back in, this was Uncommon's opportunity to show how B&Q can help you react. B&Q helps make change easier. Flip' is a powerful visualisation of this - starting with a woman discovering she is pregnant in a cluttered spare room, realising her home is about to change. She looks down at her phone and clicks to start that process in motion with B&Q through their app. The shadows from outside begin to spill through the window as we see her home begin to, literally and figuratively, flip to make way for a new addition to the family. She scales her rotating home, witnessing the transformation from all angles, landing back in a refurbished home to reveal the spare room has become a brand new nursery. It's a powerful story of change made easy, all captured in one beautiful moment.

2023 Awards

Total Points: 45

Credits

Agency

Uncommon Creative Studio / London

Production Company

Pulse Films / London
Oscar Hudson / London

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