The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Moving Image Craft & Production

Call Me, With Timothée Chalamet

Agency TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Client Apple

Category

Writing / Single

Annual ID

OS23_MI017S

About the Work

With an Oscar-winning Best Picture, Emmy-winning Outstanding Comedy 2 years in a row, new shows trending #1 on Twitter, and the highest rated content of any streamer, Apple TV+ is gaining credibility in Hollywood. And to tell the rest of the world this infant streamer deserves its place among the stars, we enlisted the envy of the hottest star in Hollywood, the star of Dune, Call Me By Your Name and more: Timothée Chalamet. The hottest actor in Hollywood is jealous of the hottest streaming service. Whether he’s pining over his best picture losses to CODA, or wondering why he, unlike Selena Gomez, hasn’t earned a documentary, the truth is staring him in the face with a Ted Lasso mustache… how could he be the best without being on the best streamer. “Apple, call me.” Timothée finally caves, giving ravenous fans on the internet a rallying cry. With almost 10 million organic views, over 2 million engagements, and thousands of fan recreations from dioramas, to sketches, to remixes, the spot got the internet talking.

2023 Awards

Total Points: 21

Credits

Agency

TBWA\Media Arts Lab / Los Angeles

Client / Brand

Apple / Cupertino

Media Distribution Company

OMD

Art Director

Cam Tribe

Chief Creative Officer

Brent Anderson

Creative Director

Colin Snow
Rhodney Viray

Executive Creative Director

JD Jurentkuff

Group Creative Director

Nick Ciffone

Music Supervisor

Andy Hamm

Account Director

Erin Woods

Senior Copywriter

Benjamin Bolton

SENIOR PRODUCER

Kirsten Larson

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