The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Extraordinary is Ordinary
Agency Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Category
Animation / Series
Annual ID
OS23_MI022S
About the Work
In 2020 not a lot of people were traveling to Oregon (or anywhere, really.) And if they were, they weren’t visiting anywhere off the beaten path. So in this campaign we wanted people to go deeper than Oregon’s greatest hits. We wanted to show that every inch of this place, down to its most fundamental things, is extraordinary. That’s why we chose to focus our campaign on the three most basic elements that make up Oregon – soil, water, and rocks.
We knew that a traditional medium could never show this place in a way that captured the beauty of Oregon, but we knew we could recreate the feeling of being here. So using a magical combination of stop motion, puppetry, found footage, practical effects, we recreated one of Oregon's most interesting restaurants, a full scale forest you can walk through, a model of the deepest lake in the U.S., and 23 other sets of real Oregon locations and landscapes.
We knew that a traditional medium could never show this place in a way that captured the beauty of Oregon, but we knew we could recreate the feeling of being here. So using a magical combination of stop motion, puppetry, found footage, practical effects, we recreated one of Oregon's most interesting restaurants, a full scale forest you can walk through, a model of the deepest lake in the U.S., and 23 other sets of real Oregon locations and landscapes.
2023 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Wieden+Kennedy / Portland
Production Company
Canadá / Barcelona
Solent Films
Music / Sound Production Company
Marmoset / Portland
Post Production Company
Joint Editorial / Portland
Art Director
Elora Clement
Lili Dancheva
Marta Loza
Copywriter
Kamey Murphy
Rebecca Russell
Creative Director
Ansel Wallenfang
Derek Szynal
Nick Stokes
Designer
Cathy Ormerod
Vicki Liu
Director
Gerson Aguerri
Director of Photography
Malcolm Hadley
Editor
Eric Hill
Executive Creative Director
Ana Balarin
Hermeti Balarin
John "JP" Petty III
Illustrator
Brett Stenson
Producer
Felicia Glover
Jennifer Fiske
Business Affairs Manager
Maggie Harasyn
Head of Production
Orlee Tatarka
Retoucher
Saskia Thomson
Strategy Director
Anthony Holton
Stylist
Ahida Agirre
Videographer
Katie Falkenberg
Patrick Stanton
assistant editor
Charlie Harrington
Ian Devore
Associate Audio Engineer
Candace Mortier
Associate Media Director
Emily Dalton
Audio Mixer
Natalie Huizenga
Audio Producer
Louise Woodward
Brand Director
Megan Riehl
Brand manager
Kyler Spickler
CG Artist
Gavin Wright
colorist
Jaime Vazquez
Design Producer
Victoria Tengblad-Kreft
Flame Artist
David Stern
Mb Emigh
Flame Assist
Amanda Elliott
Noah Poole
Flame Lead
Leif Peterson
Head Animator
Anthony Farquhar-Smith
Integrated Traffic Coordinator
Maisie Plew
Media Planner
Nita Bhojwani
Production Designer
Anna Colomer
Senior Design Producer
Amy Streger
Senior Post Producer
Jenny Greenfield
Stop Motion Supervisor
Zlatin Radev
Talent Manager
Tim Bell
VFX Coordinator
Zai Outlaw
VFX Creative Director/Supervisor
Stefan Smith
VFX Post Producer
Sarah Zerina Usmen
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