The One Show
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Category
Casting
Annual ID
OS23_MI024S
About the Work
We have taken the opposite approach of societal communications by positioning the Abbé Pierre Foundation as a brand that conveys hope. We wrote a 5 minutes poignant cinematographic film directed by one of France's most talented multi-awarded directors, Arnaud Desplechin. To be the most truthful, we went to meet homeless people and volunteers in the Foundation's centers to gather their testimonies. The truthfulness of their situations, their experiences and their words was very important to us all.
In order to stay as close to reality as possible and in total immersion in the difficult new daily life of a young homeless man, in his wanderings, in his troubles and then in the stages of his reconstruction, we wanted to tell a story, without advertising gimmick. We told a story written like a short film, hence the choice of this long format.
With nearly 300 000 people homeless in France, the Foundation's new tagline - "Get off the streets. Get your life back." - is more important than ever in reminding people that housing is the first step towards rebuilding a life. This human story is told by the song "Dis quand reviendras-tu ?" by Barbara. This evocative song has been witness to a rebirth that knows how to fade in favor of dialogue and storytelling.
For the casting, we saw nearly fifty people before finding our main character. Romain, the hero, was unanimously approved by the accuracy of his acting and his physicality, both brutal and sensitive. A face. All the other roles were the recommendations of the director and the agency. The casting is 100% French, wild and represents the diversity of France.
2023 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Fred & Farid / Paris
Client / Brand
Fondation Abbé Pierre / Paris
Production Company
Phantasm
Music / Sound Production Company
Benzene
Post Production Company
Nightshift
Art Director
Thomas Martin-Lalande
Copywriter
Gregory Tortes
Chief Creative Officer
Fred & Farid
Cinematographer
Paul Guilhaume
Director
Arnaud Desplechin
Editor
Géraldine Mangenot
Executive Creative Director
Olivier Lefebvre
Producer
Gary Farkas
Agency Producer
Maud Whittle
account director
Cloé Jouteau
Dorothée Mianet
Eloïse Latrobe
Managing director
Séverine Autret
Post producer
Maxime Dabel
Sound Post-Producer
Benjamin Desplanques
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