The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Direction / Single
Annual ID
OS23_MI027B
About the Work
Apple and AirPods celebrate the holidays by bringing winter to Buenos Aires in an explosive, dance-filled spectacle. The film features two dancers who share audio on AirPods Pro and propelled by music, journey across the city, magically turning everything they encounter (even each other) into snow.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Client / Brand
Apple / Cupertino
Production Company
MJZ
Post Production Company
Blacksmith / New York
Media Distribution Company
OMD
Chief Creative Officer
Brent Anderson
Creative Director
Kia Heinnen
Lauren Ferreira
Executive Creative Director
Greg Greenberg
Executive Producer
Randall Pomeroy
Music Supervisor
Andy Hamm
Producer
Adam Sarraga
Associate Creative Director
Evan Schiller
Lindsay Cecero
Associate Producer
Berhann Beyene
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