Revive the Bombay Sapphire brand purpose to ‘Stir creativity’ by inviting people to look at the world differently. A post-pandemic provocation to seek out creativity in the world they see every day. The launch aimed to encourage everyone from creative novices to creative leaders to revaluate the world through their own eyes and show us how this sparks their own creative talents. For 30 years Bombay Sapphire’s have sought to ‘Stir Creativity’ and in this next chapter of their campaign show how creativity can be found everywhere and inspiration found all around us. A mix of media and experimental photographic techniques capture the magic and poetry at play in the world we see every day. A world that denied to us during the pandemic. Every shot was designed and crafted with uncompromising precision to complement a powerful extract from Jorges Luis Borges ‘The Aleph’. The challenge was to present the familiar in a new way that drew the viewer on a journey of creative discovery, from familiarity to otherworldly beauty, leaving them inspired to explore their own world through fresh eyes.