The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Moving Image Craft & Production

Only Protected for a moment

Agency Revolver / REDFERN + Clemenger BBDO + Blockhead / Sydney + Transport Accident Commission / Melbourne

Client Transport Accident Commission


Visual Effects / Single

Annual ID


About the Work

Motorcyclists will wear all the protective gear when they go for longer rides, but often on shorter rides will choose not to. This campaign served to remind riders that clothing such as sneakers, jeans and hoodies only protects riders for a fraction of a second when in a crash and pushes them to wear all the gear on every ride. The TAC is a Victorian Government-owned organisation set up to pay for treatment and benefits for people injured in transport accidents, promote road safety.

2023 Awards

Total Points: 9



Clemenger BBDO

Client / Brand

Transport Accident Commission / Melbourne

Production Company

Revolver / REDFERN

Post Production Company

Blockhead / Sydney
The Editors / Sydney


Justin Kurzel

Director of Photography

Jeremy Rouse

Executive Creative Director

Richard Williams

Executive Producer

Sonia von Bibra


Alice Grant

Account Executive

Tom Von Stieglitz

Senior Art Director

Jacob Björdal


Phoebe Taylor

Business Director

May Lee

Campaign Manager, Marketing

Molly Ennor

Executive Producer/Partner

Pip Smart

Group business Director

Jason Melhuish

Head of Marketing & Communications

Jo Whyte

Managing Director/ Co-Owner

Michael Ritchie

Managing Partner

Julian Bell

Production Designer

Patrick Bennet

Senior Creative

Carlo Mazzarella

Senior Manager, Marketing

Sagar Sheth

Senior Writer

Jim Nilsson



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