The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Only Protected for a moment
Agency Revolver / REDFERN + Clemenger BBDO + Blockhead / Sydney + Transport Accident Commission / Melbourne
Category
Visual Effects / Single
Annual ID
OS23_MI036B
About the Work
Motorcyclists will wear all the protective gear when they go for longer rides, but often on shorter rides will choose not to. This campaign served to remind riders that clothing such as sneakers, jeans and hoodies only protects riders for a fraction of a second when in a crash and pushes them to wear all the gear on every ride.
The TAC is a Victorian Government-owned organisation set up to pay for treatment and benefits for people injured in transport accidents, promote road safety.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Clemenger BBDO
Client / Brand
Transport Accident Commission / Melbourne
Production Company
Revolver / REDFERN
Post Production Company
Blockhead / Sydney
The Editors / Sydney
Director
Justin Kurzel
Director of Photography
Jeremy Rouse
Editor
Jack Hutchings
Executive Creative Director
Richard Williams
Executive Producer
Sonia von Bibra
Producer
Alice Grant
Account Executive
Tom Von Stieglitz
Senior Art Director
Jacob Björdal
Wardrobe
Phoebe Taylor
Business Director
May Lee
Campaign Manager, Marketing
Molly Ennor
Executive Producer/Partner
Pip Smart
Group business Director
Jason Melhuish
Head of Marketing & Communications
Jo Whyte
Managing Director/ Co-Owner
Michael Ritchie
Managing Partner
Julian Bell
Production Designer
Patrick Bennet
Senior Creative
Carlo Mazzarella
Senior Manager, Marketing
Sagar Sheth
Senior Writer
Jim Nilsson
VFX
Blockhead
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