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The ball of yarn
Agency TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Category
Direction / Single
Annual ID
OS23_MI048M
About the Work
In an ever-changing regulatory environment around gambling, the film THE BALL OF YARN focuses on what has made WINAMAX such a success: it shows a straightforward view of gambling but in a spectacular way.
In a city that seems to be populated only by cat-like humans, a bright red ball of yarn suddenly interrupts the peace and quiet as all instantly set off in its pursuit. A frantic race takes place throughout the city and as the ball of yarn rolls down the avenues and alleys, a swarm of competitors join together in a compact mass to try their luck and catch it.
This film was influenced by various cinematographic references (Asian action films, US blockbusters...). It features a song written and released in 1954 and first heard in the musical «The Pajama Game». It was performed by many artists including the Johnston Brothers and brought back to life in Guy Ritchie’s cult film « Snatch ».
In a city that seems to be populated only by cat-like humans, a bright red ball of yarn suddenly interrupts the peace and quiet as all instantly set off in its pursuit. A frantic race takes place throughout the city and as the ball of yarn rolls down the avenues and alleys, a swarm of competitors join together in a compact mass to try their luck and catch it.
This film was influenced by various cinematographic references (Asian action films, US blockbusters...). It features a song written and released in 1954 and first heard in the musical «The Pajama Game». It was performed by many artists including the Johnston Brothers and brought back to life in Guy Ritchie’s cult film « Snatch ».
2023 Awards
Total Points: 3
Merit
Credits
Agency
TBWA\Paris / Boulogne-Billancourt
Production Company
Solab / Paris
Post Production Company
Digital District / Paris
Art Director
François Claux
Copywriter
Swann Richard
Chief Creative Officer
Benjamin Marchal
Faustin Claverie
Director
Romain Chassaing
Editor
Manuel Coutant
Producer
Edouard Chassaing
Account Executive
Florian Pecquery
2D Lead Artist
Ingmar Renouardière
Michael Marques
Jonathan Lagache
3D Lead Artist
Sylvain Sarradin
Account Manager
Matthieu Charles
Advertiser Management
Alexandre Roos
Aurélien Guiglini
Christophe Schaming
Julien Huber
Mathieu Porri
Agency In-House Production
\ELSE / Boulogne-Billancourt
Agency Managing Director
Jonathan Serog
C.E.O & Head of creative producers
Maxime Boiron
Color Grader
Arthur Paux
Creative Producer
Lorraine Poinçignon
D.O.P
Matias Boucard
Head of Intellectual Property
Caroline Paillard-Walter
Head of Music & sound
Olivier Lefebvre
Head of Planning
Nicolas Orsoni
LINE PRODUCER
Théo Jourdain
Music & Sound Producer
Fabrice Pouvreau
Music & Sound Production
\ELSE / Boulogne-Billancourt
Music art director
Ferdinand Huet
Music Business Affairs
Constance Duhourcau
Marion Leguluche
Post producer
Elise Gamboa
Sébastien Voisin
Shoot Supervisor
Etienne Salançon
Sound Coordinator
Melissandre Mons
Sound engineer
Alexandre Robieux
Romain Personné
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