The One Show
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Category
Direction / Single
Annual ID
OS23_MI052M
About the Work
You’ve heard of The Tinder Swindler, but another shameless trickster has been darkening the doorways of KFCs across South Africa. Word spread far and wide on social media that someone was visiting KFC restaurants posing as a quality assurance inspector and, while the truth of this assertion has not been confirmed, it does demonstrate the extraordinary lengths people will go to for the irresistible finger-licking-good-taste of the world’s most famous chicken. Inspired by this viral report of a KFC-obsessed imposter.
This wonderfully disarming, tongue-in-cheek homage to the comedy-laced crime capers of filmmakers such as the Coen Brothers playfully and powerfully leans into the cinematic conventions of the heist movie genre but with a wholly unique and authentically South African flavour. This is enriched by subtly comedic and strongly credible performances by local actors, textured art direction and meticulous production design, and a diverse range of locations across the country that bring the full extent of our fraudster’s finger-licking-good-obsession to life.
The irrepressible energy of the film is enhanced by a punchy and dynamic edit that makes the most of the performances and comedic beats, whilst the brilliant use of ambient and diegetic sound coupled with a superb soundtrack - the iconic ‘Summertime and the Livin’ is Easy’ by Billy Stewart - delivers memorable cinematic heft, depth and impact.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy South Africa
Production Company
Romance Films / Cape Town
Editing Company
Deliverance / Cape Town
Art Director
Will Boyes
Naledi Manama
Chief Creative Officer
Kabelo Moshapalo
Creative Director
Chantelle Dos Santos
Director
Greg Gray
Director of Photography
Adam Bentel
Editor
Ricky Boyd
Executive Creative Director
Peter Little
Safaraaz Sindhi
Executive Producer
Helena Woodfine
Producer
Shannon McDougall
Sound Designer
Lorens Persson
Creative Chairman
Pete Case
Senior Account Director
Cindy Booysen
Senior Copywriter
Abas Rashid
Mahlako Mojapelo
Casting Company
Mrs Davies / Cape Town
Client / CMO KFC Africa
Grant MacPherson
Client / Interim CMO SA
Samantha Redman
Client / Marketing Manager
Kim Bryden
Group Managing Partner
Greg Pfuhl
Head of Integrated Production
Debbie Dannheisser
Head of Research
Maghiel van Dorssen
Music Licensing
Marc Algranti
Post Production Online
Chocolate Tribe
Principal actor
Rendani Mufamadi
Singer/songwriter
Billy Stewart
Sound Company
Sterling Sound / Johannesburg
Stylist | Costume Design
Bridget Baker
Supporting actor
Zingi Mtuzula
Tawanda Maramwidze
Sidwell Ralitsoele
Shannon Williams
Caryn Africa
Ciara Ongansie
Lizanne Peters
Dean Van Der Ventel
Charlene Le Roux
Lebo Berole
VFX Company
Chocolate Tribe
Visual Effects Person
Jean du Plessis
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