The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Moving Image Craft & Production

The Gentle Giant

Agency R/GA US

Client Ad Council, Love Has No Labels

Category

Direction / Single

Annual ID

OS23_MI059M

About the Work

For seven years, #LoveHasNoLabels addressed bias in America, but come 2022, the nation had become so polarized that no amount of facts or logic could ever cut through.

So, rather than try to convince people, we told a story, because science shows that storytelling is an infinitely stronger tool for getting people to listen. Our film, “The Gentle Giant,” available on Hulu, portrayed the untold relationship between Bridgett and George Floyd, brother and sister, in a relatable tribute that showed George as a human being, with a life and story that were far bigger than one tragic moment in time.

2023 Awards

Total Points: 3

Merit

Credits

Agency

R/ga Us

Production Company

Smuggler / New York

Chief Creative Officer

Shannon Washington
Tiffany Rolfe

Composer

Jacob Plasse

Creative Director

Jj Lim
Kelly Bayett

Director

Andre Muir

Executive Creative Director

Fernando Hernandez

Associate Creative Director

Corey Thorn
Rowan Mansfield

Design Director

Pawel Rokicki

Head of Production

Alex Hughes

Sound Design

One Thousand Birds / New York

assistant editor

Dominique Machain

Associate Director, Business Affairs

Marissa Burnett

Color

Blacksmith / New York

colorist

Mikey Pehanich

Editorial

Cabin Edit / New York

Executive Director, Business Affairs

Lynda Blaney-Smith

Executive Director, Content Production

Chris Detoy

Executive Producers

Brian Carmody

Executive Production Director

Jeff Skutnik

Finishing

Shape + Light / Los Angeles

Group Account Director

Carmen Cramer

Licensing & Art Partner

Getty Images
Jelani Rice
Nijalon Du’Boi
Ron Kurokawa

Managing director

Maggie Maede

Music

Barking Owl / New York

Post producer

Andrea Cantor

Senior Content Producer

Lauren Powzyk

Senior Content Producer, Art

Yassmina Fandi

SENIOR PRODUCER

Vitor Rossellini

Sound Design/Mix

Hayley Livingston

VP, Managing Director

Kelli MacDonald

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