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Category
Writing / Single
Annual ID
OS23_MI063M
About the Work
We have taken the opposite approach of societal communications by positioning the Abbé Pierre Foundation as a brand that conveys hope. We wrote a 5 minutes poignant cinematographic film directed by one of France's most talented multi-awarded directors, Arnaud Desplechin. To be the most truthful, we went to meet homeless people and volunteers in the Foundation's centers to gather their testimonies. The truthfulness of their situations, their experiences and their words was very important to us all. Arnaud Desplechin cannot claim to know the experience of the street, and he really did not want to write words that were not his own. Thus, a preparatory work allowed us to feed the script with real words, real details from testimonies.
In order to stay as close to reality as possible and in total immersion in the difficult new daily life of a young homeless man, in his wanderings, in his troubles and then in the stages of his reconstruction, we wanted to tell a story, without advertising gimmick. We told a story written like a short film, hence the choice of this long format.
The film tells the story of a young man who finds himself on the streets after a fall-out with his family. He meets a volunteer from the foundation who helps him get back on his feet, find a job and a place to live. With nearly 300 000 people homeless in France, the Foundation's new tagline - "Get off the streets. Get your life back." - is more important than ever in reminding people that housing is the first step towards rebuilding a life. This human story is told by the song "Dis quand reviendras-tu ?" by Barbara. This evocative song has been witness to a rebirth that knows how to fade in favor of dialogue and storytelling.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Fred & Farid / Paris
Client / Brand
Fondation Abbé Pierre / Paris
Production Company
Phantasm
Music / Sound Production Company
Benzene
Post Production Company
Nightshift
Art Director
Thomas Martin-Lalande
Copywriter
Gregory Tortes
Chief Creative Officer
Fred & Farid
Cinematographer
Paul Guilhaume
Director
Arnaud Desplechin
Editor
Géraldine Mangenot
Executive Creative Director
Olivier Lefebvre
Producer
Gary Farkas
Agency Producer
Maud Whittle
account director
Cloé Jouteau
Dorothée Mianet
Eloïse Latrobe
Managing director
Séverine Autret
Post producer
Maxime Dabel
Sound Post-Producer
Benjamin Desplanques
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