Almost half of young people struggle with anxiety, and more than 400,000 children and young people a month are being treated for mental health problems — the highest number on record. Consequently, ITV brought out a new campaign in connection to the UK’s most recognised mental health campaign, Britain Get Talking. The new campaign, supported by Mind and YoungMinds, and SAMH in Scotland, aimed to address the fact that even though young people are carrying a lot on their shoulders, they often struggle to talk about it. Its core message was how important it is for adults to keep trying because it takes time to break through.‘Break Through’ utilises subtitles to reveal how both a father and daughter feel as opposed to what they say to one another, reminding the audience of how difficult it can be to open up. The film opens with a father watching TV as his young daughter arrives home from school. The girl doesn’t seem like her usual self, looking down at her phone avoiding eye contact. As her father begins to ask about her troubles at school, his daughter assures him, ‘she’s fine’ — though her body language, and the subtitles on screen suggest otherwise. Her father can pick up on the mixed signals, so he continues to try to connect with her, asking more questions, but still getting nowhere. As the two sit in awkward silence, eventually, her Dad pauses the TV, turns to his daughter and lets her know he is there for her to talk to no matter what. After trying again and again, he finally breaks through to her. Britain Get Talking has been responsible for starting over 100 million new or more meaningful conversations. It has raised over £1.4 million for mental health helplines. We beat the ITV target of 10 million people taking action to support their health years early in 2021, having encouraged over 12 million people to take action.