The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Moving Image Craft & Production


Agency neverland creative / London + Smuggler / London + The Quarry / London + ETC / London

Client what3words



Annual ID


About the Work

what3words (w3w) had built a positioning as a life-saving locator for use in emergency situations. Originally the last-resort of adventurers who had become lost or injured off-grid, it was later adopted more widely by emergency services - but struggled with use cases beyond ‘imminent peril’. The objective then was to reframe w3w from Emergency to Everyday - more useful to more people in more occasions. We needed to show everyday utility - but we also wanted to keep some of the nail-biting tension w3w was known for. Enter British suburbia (the most quietly fraught of any ‘everyday’ context) and an un-winnable battle of wills between a polite young man and the genteel elderly neighbour who his post has been mis-delivered to. Despite her and her husband’s having blatantly stolen his parcels, the young man is bound by Britishness to avoid any suggestion of conflict, so politely concedes – a loss so easily avoided had he only given his courier his w3w address.

2023 Awards

Total Points: 3




neverland creative / LONDON

Production Company

Smuggler / London
The Quarry / London

Post Production Company

ETC / London


Tom Speers

Director of Photography

Theo Garland

Executive Producer

Tom Knight

Sound Designer

Tom Pugh

Casting Director

Ali Fearnley

Senior Account Director

Anna Jackson

Strategy Director

Laura Kinzett

Acting ECD, Co-founder

Jon Forsyth

Head of Account Management

Josh Harris

Head Of Production

Amy Coomber

Production Manager

Luca Chapman

Senior Creative

Lloyd Daniel

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