The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Moving Image Craft & Production

The Reluctant Shanty

Agency BMF / Sydney + FINCH / Sydney + Atticus / Sydney

Client UNHCR

Category

Creative Use of Budget

Annual ID

OS23_MI124M

About the Work

Featuring former refugees, The Reluctant Shanty is the first shanty based on the experiences of those who’ve embarked on dangerous sea crossings to escape persecution and conflict. The intention was to raise awareness about the plight of refugees using TikTok, at a time when the focus has been on the pandemic alone. Crafted with an elevated visual style and raw intimacy that cuts right through to your heart, The Reluctant Sea Shanty witnesses three refugees stranded in the ocean. In the film, real-life casting and naturalistic performances meet a poetic visual style - where the refugees’ experiences are stripped back to their essential symbols - such as the eerie calm of a vast foreboding ocean and the melancholy of empty life vests. Through its authentic casting, nuanced direction and piercing musical choice, The Reluctant Sea Shanty shines light on the hope and fortitude of the refugees who risk everything to arrive in not only Australia, but countless other countries around the world. Featuring former refugees, the director envisioned a film that captures their experience in its totality – not just its darkness and its difficulty, but its humanity as well. Casting real-life refugees was crucial, but also demanded ethical caution. The director worked through each performer’s sensitivities carefully, helping them emotionally engage their history through their singing. On set, this meant placing personally significant objects near the camera; reminders for the performers of great hardship, but also hope and promise. The director focused on nuance and detail; in the carefully composed mise-en-scene and evocative cinematography, but most importantly the performances. Singing to camera always feels heightened, so great emphasis was placed on emotionally engaging each performer’s strength and resilience.

2023 Awards

Total Points: 3

Merit

Credits

Agency

BMF / Sydney

Production Company

Finch / Sydney

Music / Sound Production Company

Rumble Studios / Sydney

Post Production Company

Atticus / Sydney

Art Director

Jack Robertson

Copywriter

Robert Boddington

Chief Creative Officer

Alex Derwin

Creative Director

Douglas Hamilton

Director

Kyra Bartley

Director of Photography

James Brown

Executive Producer

Loren Bradley

Photographer

David Collins

Agency Producer

Jessica Vella

Chief Executive Officer

Stephen McArdle

account director

Rebekah O'Grady

Chief strategy Officer

Christina Aventi

Head of Art & Design

Lincoln Grice

Head of TV

Jenny Lee-Archer

Managing director

Corey Esse

Post producer

Kani Saib

Production Designer/Art Director

Janai Anselmi

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