The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Sound Mixing
Annual ID
OS23_MS012S
About the Work
Our role was to drive the rise and fall of the narrative and help the viewer feel embedded in the story. The film is cinematic with an ever-moving range of emotions. As the tension builds, the sound brings the narrative to life. To create the best possible sound design and mix for the film. The brief was to bring the story alive with the sound. Being sensitive to the narrative and without leaning on movie cliches or music to do it. We were tasked to give the film rhythm as the story unfolds and to help the edit by creating shape and tempo. The challenge and solution was to create a soundtrack that matched the imagery and film. The pace of the story dramatically shifts throughout the ad and the sound plays a pivotal role in the drama. From the opening scenes, the tension builds, propelled by the sound which was created from scratch using sound design, foley or manipulating SFX.
2023 Awards
Total Points: 21
Silver Pencil
Credits
Agency
POL / Oslo
Production Company
BR-F / Stockholm
Music / Sound Production Company
750mph / London
Ohlogy / London
Post Production Company
Edisen / Berlin
Framestore / London
Art Director
Anette Bellika Finnanger
Copywriter
Emil Hafslund
Rikke Sofie Jacobson
Director
Tomas Jonsgarden
Editor
Gregers Dohn
Producer
Magnus Akerstedt
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