The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Music & Sound Craft

Seen It All - 50th Anniversary

Agency Field Day Sound / Portland + Wieden+Kennedy / Portland + Spotwelders / Los Angeles

Client Nike


Sound Mixing

Annual ID


About the Work

It feels nearly impossible to sum up the past 50 years of Nike in a single two minute commercial. So many cultural and groundbreaking moments. Victories and inspiring losses repeated. Athletes that helped shape the future of sport. A brand that joined the conversation a long time ago but is still relevant today because of their cultural impact and their understanding of what it feels like to be an athlete. In the end, it was all made possible by a bunch of creative minds getting together and daring to push the work in every direction to make sure we created the best version possible. We worked closely with the creative team on sound design, sound mixing, and music editing to help our audience feel the nostalgia of the past 50 years, while bringing the right focus to each of the scenes in this fast paced, iconic edit. The dialogue, announcers, sound design, and music are all competing for attention. The heavy lift in this mix was getting all of those elements to play well together, bringing balance and clarity. We re-recorded every announcer and replaced all game sound effects without compromising the energy and emotion of these historic sport moments.

2023 Awards

Total Points: 21



Wieden+Kennedy / Portland

Music / Sound Production Company

Field Day Sound / Portland

Post Production Company

Spotwelders / Los Angeles

Art Director

Pedro Izique


Kevin Steele


Spike Lee

Executive Producer

Antonio Burnett
Leslie Carthy

Sound Designer

Morgan Johnson


Noah Woodburn

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