The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Sound Mixing
Annual ID
OS23_MS013S
About the Work
It feels nearly impossible to sum up the past 50 years of Nike in a single two minute commercial. So many cultural and groundbreaking moments. Victories and inspiring losses repeated. Athletes that helped shape the future of sport. A brand that joined the conversation a long time ago but is still relevant today because of their cultural impact and their understanding of what it feels like to be an athlete.
In the end, it was all made possible by a bunch of creative minds getting together and daring to push the work in every direction to make sure we created the best version possible.
We worked closely with the creative team on sound design, sound mixing, and music editing to help our audience feel the nostalgia of the past 50 years, while bringing the right focus to each of the scenes in this fast paced, iconic edit. The dialogue, announcers, sound design, and music are all competing for attention. The heavy lift in this mix was getting all of those elements to play well together, bringing balance and clarity. We re-recorded every announcer and replaced all game sound effects without compromising the energy and emotion of these historic sport moments.
2023 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Wieden+Kennedy / Portland
Music / Sound Production Company
Field Day Sound / Portland
Post Production Company
Spotwelders / Los Angeles
Art Director
Pedro Izique
Copywriter
Kevin Steele
Director
Spike Lee
Editor
Barry Brown
Robert Duffy
Executive Producer
Antonio Burnett
Leslie Carthy
Sound Designer
Morgan Johnson
Mixer
Noah Woodburn
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