The One Show
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Category
Sonic Branding / Branded Audio
Annual ID
OS23_MS023M
About the Work
With so many food ordering apps entering the market, Just Eat was at risk of losing share across their key markets. The brand needed a creative platform to stand out from the crowd and be top of mind whenever people think of food delivery. Taking our inspiration from meme culture, we designed an irresistibly catchy mnemonic, taking it up a notch with some serious celebrity talent. We crafted a bespoke track in collaboration with Katy Perry tapping into her iconic love of food, playful sense of humour, and unique style. Generating a huge amount of buzz with a catchy, original song primed for a TikTok takeover.
2023 Awards
Total Points: 3
Merit
Credits
Agency
McCann / London
Production Company
RadicalMedia
Music / Sound Production Company
String and Tins / London
Post Production Company
Final Cut / London
Publisher
Pooley Music
Sentric Music
String and Tins
Sugar Hill Music
When I’m Rich You’ll Be My Bitch
Chief Creative Officer
Laurence Thomson
Rob Doubal
Chief Marketing Officer
Maurine Alma
Composer
Katy Perry
Kristopher Pooley
Ginger Pooley
Toni Robinson
Adam Smyth
Ben Smith
Sylvia Robinson
Gwendolyn Chisolm
Cheryl Cook
Angela Brown
Creative Director
Alexei Berwitz
Rob Webster
Director
Dave Meyers
Editor
Amanda James
Executive Producer
Amos Usiskin
Ben Schneider
Producer
Jacob Gardner
Connor Hollman
Artist
Katy Perry
Senior Designer
Danny Elliott
Agency In-House Production
Craft / London
Audio Post Producer
Eimear Ní Ghuaire
Audio Post Production
String and Tins
Business Affairs
Valerie Boyce
Chief strategy Officer
Theo Izzard-Brown
Colour
Steffan Perry
DoP
Scott Cunningham
Global Brand Project Manager
Georgie Maude
Global Head of Brand & Campaigns
Stuart Eaton
Global Head of Design
Emily Ford
Global Principal Brand & Campaigns
Nikita Lensink
Global Senior Brand & Campaign Manager
Niall Barrow
Global Senior Art Director
Emma Williams
Global Senior Brand & Campaign Project Manager
Kim Butler
Global Senior Campaign Localisation Manager
Clementine Heintz
Head Of Design
Lisa Carrana
Label
Capitol Records
LINE PRODUCER
Dave Bernstein
Managing Partner
Tommy Smith
Music Co-Supervision
String and Tins
Music Supervision
Chris Graves
Post Production & VFX
Mathematic
Production Designer
Francois Audouy
Project director
Steph Dix
Senior Account Manager
Joely Buxton - Smith
Senior Creative
Ben Buswell
Jo Griffin
Senior Implementation Director
Aurelia Aziza
SENIOR PRODUCER
Gabrielle Flanagan
Sound engineer
Adam Smyth
Strategy Partner
Natalie Lau
VP Global Brand
Susan O’Brien
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