The One Show
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Category
Use of Licensed Music
Annual ID
OS23_MS026M
About the Work
Spotify France wanted to give a new light to its brand platform “Écouter, ça change tout” – Listening changes everything – showing the importance of listening with a capital L in people's lives. The film tells the story of a man who’s listening to a rap song on Spotify before going to work. Though, strangely, he doesn’t look like a rap fan at all. His behavior puzzles his relatives and those he meets on his way. Until we discover that actually the man is a high school French teacher. And that he was listening to the lyrics to get his students interested in figures of speech.
Note for the jury: a figure of speech is a creative use of language to generate an effect. Some figures of speech, like metaphor, simile, metonymy… are found in everyday language, writing, political speeches and of course in music. The learning of figures of speech is part of the official school program in France.
Media plan: TV + VOL
2023 Awards
Total Points: 3
Merit
Credits
Agency
Marcel / Paris
Client / Brand
Spotify / Paris
Production Company
Iconoclast / PARIS
Post Production Company
POSTER / Paris
Prodigious / PARIS
Art Director
Théophile Robaglia
Copywriter
Joseph Rozier
Chief Creative Officer
Gaëtan du Peloux
Youri Guerassimov
Creative Director
Clément Sechet
Director
Vincent Lobelle
Editor
Philippe Roch
Associate Director
Thomas Bacharzyna
Project Manager
Emma Durand
account director
Lucile Wissocq
Account Manager
Léa Reix
Co-CEO
Charles Georges-Picot
Pascal Nessim
DoP
Marco Graziapiana
General Manager
Antoine Monin
Grading
Vincent Amor
Head of sound production
Boris Nicou
Head of Strategic Planning
Leoda Esteve
Music art directors
Grégoire Bucaille
Maxime Rouge
Music Creative Director
Christophe Caurret
Senior Marketing Manager
Marie Ybert
Sound Production
Emmanuel Desmadryl
Remy Dorne
Strategic planner
Ruben Hassan
TV Prod
Aurélien Lemesle
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