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2023 One Show - Music & Sound Craft

Feel Out Loud - Launch Film

Agency McCann Canada / Toronto

Client Kids Help Phone


Music Adaptation / Song

Annual ID


About the Work

Kids Help Phone (KHP) is Canada’s only national, bilingual, 24/7 e-mental health service offering free, confidential support to any young person in any moment of crisis or need. It’s an essential service, as nearly half of young people who want to talk to someone about a mental health problem or emotional issue don’t know where to go. And while it might seem easier to bottle up tricky emotions, doing so has been scientifically proven to be a barrier to good physical and mental health. So, we aimed to empower kids to let it all out. The bad feelings, the sad feelings, the “I’m not sure what I’m feeling” feelings – with a new brand platform called ‘Feel Out Loud’. As part of a launch campaign aimed at youth, we created a film which depicts Kids Help Phone as a safe space where young people can express their feelings under a hopeful light. Music played an integral role in setting up the new platform, Feel Out Loud. We chose ‘Oh So Quiet’, a song that is ‘waltzy’ in nature but had the sentiment and lyrical content we needed to underline the idea of repressing emotions before that big release. We broke it down to the basic chord structures, slowed things down and squared the time before looking at different instruments to add textures that would complement the visuals. Vocally, we needed a voice with strength and enough body to feel all the emotions we were trying to express but also enough control to convey that strength through the lens of repression. A subtle delivery with an underlying strength was key.

2023 Awards

Total Points: 3




McCann Canada / Toronto

Music / Sound Production Company

TA2 Sound + Music / Toronto

Post Production Company

Saints / Toronto
Darling / Toronto

Chief Creative Officer

Josh Stein

Creative Director

Mike Shuman


Johan Hogdahl

Director of Photography

Ben Fordesman

Executive Producer

Farrah Khaled
Ian Webb

Account Director

Aaron D'Souza

Associate Creative Director

Athina Lalljee

Senior Art Director

Jayme Fairbridge

VP Group Account Director

Emily MacLaurin-King

assistant editor

Emilie Peloso
Pheobe Lorimer

Audio director

Steve Gadsden


Mann Casting / Toronto

Chief strategy Officer

Aj Jones

Colour Assistant

Eric Kingsbury


Patrick Samaniego

Head Of Production

Colin Walker


Hayley Taylor


Eastern Yoo

VP Executive Producer

Jacqueline Bellmore

VP, Creative Director

Gail Pak

VP, Strategy

Josh Hansen

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