The One Show
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Category
Music Adaptation / Song
Annual ID
OS23_MS029M
About the Work
Kids Help Phone (KHP) is Canada’s only national, bilingual, 24/7 e-mental health service offering free, confidential support to any young person in any moment of crisis or need. It’s an essential service, as nearly half of young people who want to talk to someone about a mental health problem or emotional issue don’t know where to go. And while it might seem easier to bottle up tricky emotions, doing so has been scientifically proven to be a barrier to good physical and mental health.
So, we aimed to empower kids to let it all out. The bad feelings, the sad feelings, the “I’m not sure what I’m feeling” feelings – with a new brand platform called ‘Feel Out Loud’. As part of a launch campaign aimed at youth, we created a film which depicts Kids Help Phone as a safe space where young people can express their feelings under a hopeful light.
Music played an integral role in setting up the new platform, Feel Out Loud. We chose ‘Oh So Quiet’, a song that is ‘waltzy’ in nature but had the sentiment and lyrical content we needed to underline the idea of repressing emotions before that big release. We broke it down to the basic chord structures, slowed things down and squared the time before looking at different instruments to add textures that would complement the visuals. Vocally, we needed a voice with strength and enough body to feel all the emotions we were trying to express but also enough control to convey that strength through the lens of repression. A subtle delivery with an underlying strength was key.
2023 Awards
Total Points: 3
Merit
Credits
Agency
McCann Canada / Toronto
Music / Sound Production Company
TA2 Sound + Music / Toronto
Post Production Company
Saints / Toronto
Darling / Toronto
Chief Creative Officer
Josh Stein
Creative Director
Mike Shuman
Designer
Johan Hogdahl
Director of Photography
Ben Fordesman
Executive Producer
Farrah Khaled
Ian Webb
Strategist
Alexandra Montgomery
Account Director
Aaron D'Souza
Associate Creative Director
Athina Lalljee
Senior Art Director
Jayme Fairbridge
VP Group Account Director
Emily MacLaurin-King
assistant editor
Emilie Peloso
Pheobe Lorimer
Audio director
Steve Gadsden
CASTING
Mann Casting / Toronto
Chief strategy Officer
Aj Jones
Colour Assistant
Eric Kingsbury
Colourist
Patrick Samaniego
Head Of Production
Colin Walker
LINE PRODUCER
Hayley Taylor
SENIOR PRODUCER
Eastern Yoo
VP Executive Producer
Jacqueline Bellmore
VP, Creative Director
Gail Pak
VP, Strategy
Josh Hansen
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