The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Music & Sound Craft


Agency Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil

Client podHER


Music Adaptation / Song

Annual ID


About the Work

THIRST is a short film about sexual equality that outsmarts social media censorship using metaphors that cannot be flagged or hidden by A.I. Our copy strategy was to study each and every sexist censorship rule on every social media platform to write a film about female pleasure uniquely scripted to survive them. We used the rules to fight the rules. Our script uses visual and sound metaphors for the physical sensation of female pleasure. It is designed to hack social media censorship algorithms, as we follow a woman on a journey of self-exploration, as she seeks what previously felt out of reach. THIRST is written to make viewers feel the craving and desire women experience in pursuit of sexual equity and sexual pleasure. The script follows the rhythm of the sensation of pleasure and the building of a climax. But it’s all done in a way that avoids censorship. With hundreds of thousands of views, the film hasn’t been blocked or flagged by A.I. to date and continues fighting against sexist censorship. We’re already seeing the positive momentum this impactful film has ignited. After releasing the film, Meta issued advertising policy changes to finally allow sexual health, wellness, and reproductive ads on its platform – representing a step forward in changing its sexist censorship rules.

2023 Awards

Total Points: 3




Klick Health / Toronto

Production Company

The Youth / Brazil

Music / Sound Production Company

Jamute / Brazil


YUCA / Brazil

Chief Creative Officer

Rich Levy

Executive Creative Director

Bernardo Romero

Group Creative Director

Amy Fortunato
Andrea Bistany

Executive Creative Producer

Laura Denham

Music & Sound

James Pedrozo Pinto
Marcos Vaz

Supervising Creative Producer

Jen Martin

Supervising Producer

Jim Chestnutt

VP, Business Affairs - Creative Production

Tamika Knight

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