The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Music & Sound Craft

DYC - Sweet Child O'Mine

Agency Yessian Music / Detroit + Imagination / Detroit + Detroit Youth Concert Choir & Performing Arts Company

Client Detroit Youth Choir

Category

Music Adaptation / Song

Annual ID

OS23_MS033M

About the Work

The Detroit Youth Choir released their own take on the song "Sweet Child O'Mine" made famous by Guns N’ Roses, to call for continued progress in the wake of recent tragedies in Uvalde, Oxford, Highland Park, and Buffalo. Over 50 Choir members aged between 8-18 years old, under the leadership of Artistic Director Anthony T. White contributed to this new arrangement of “Sweet Child O’ Mine” which was created by Grammy Award winning producer Gerard Smerek from Yessian Music. The song choice was inspired by the story of Layla Salazar, age 11, who was one of the nineteen children and two teachers tragically killed at Robb Elementary in Ulvade, Texas. Each morning as her Dad Vinnie Salazar drove Layla to school in his truck, they would sing-along together to “Sweet Child O’ Mine”. The song, Layla’s father wrote on Facebook, was the only thing bringing him peace. Music arrangement by Yessian Music and DYC. Song produced, recorded, and mixed, by Yessian.

2023 Awards

Total Points: 3

Merit

Credits

Agency

Imagination / Detroit

Client / Brand

Detroit Youth Concert Choir & Performing Arts Company

Music / Sound Production Company

Yessian Music / Detroit

Chief Creative Officer

Brian Yessian

Creative Director

Jonny Ellison

Director

Everett Stewart

Director of Photography

Get Super Rad

Producer

Naya Moreno

Artistic Director, Choir Director & Vocal Arrangement

Anthony White

Chief Financial Officer

Rob Bullen

Choir Musical Director, Lead Vocal & Choir Arrangement

Donnel Mosley

EP/Song Producer/Mixer/Recording Engineer

Gerard Smerek

Film & Editorial Director

Nick Sullivan

Film Editor

Destiny Bruderick

Head Of Production

Joe Caruso
Michael Yessian

Managing Director & Executive Producer

Alistair Wilson

Music Arrangement & Adaptation/Track Production & all Programming & Playing

Mark Chu

Pro Tools Assistant Engineer

Katie Vantine

Pro Tools Recording Engineer

Mike Baluha

Rap Lyrics & Performance/Additional Arranging

IndigoYaj

Vocal Editing Engineer

Jeff Dittenber

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