The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Music & Sound Craft

A (Slightly) Life-Changing Story

Agency Droga5 / New York + Meta + Blacksmith + Final Cut

Client Meta


Music Adaptation / Song

Annual ID


About the Work

“A (Slightly) Life-Changing Story” is a tongue-in-cheek celebration of that moment when you find something that’s just perfect for you. We partnered with iconic musician, Peaches, to recompose Raf Rundell’s “Sweet Cheeks” - taking its looping gospel disco piano breaks and adding choir-like vocal harmonies to elevate these simple discoveries to slightly life-changing revelations. Each verse introduces us to an everyday person lamenting something missing in their life, while each set transforms to show how their life has improved by finding it - a buyer of an eco-friendly sponge is adored by a throng of head-nodding penguins; patrons of a restaurant nail salon sit cradled in giant manicured hands as angelic squids ascend around them. Combine this with Andrea Chirinos’ original choreography (inspired by dance on Meta’s platforms) and you’ve got a bombastic musical spectacle - an over-the-top celebration of the moment when you discover something that makes your life (slightly) better.

2023 Awards

Total Points: 3




Droga5 / New York

Client / Brand


Production Company


Post Production Company

Final Cut


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