The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Music & Sound Craft

The Troll

Agency Vapor Music / Toronto + Rethink

Client IKEA


Original Music / Score - Short Form

Annual ID


About the Work

Vapor Music was tasked with developing a high level, cinematic, musical underscore for the “Ikea Troll’ film. Not unlike a feature film, the spot was broken down into 3 acts. Due to the fact that the spot has no dialogue whatsoever, the underscore was heavily relied upon, to help narrate the story of the relationship between the boy and Troll. After exploring a multitude of musical styles and approaches, Vapor confidently felt that a crafted and proprietary underscore best served the visual. This allowed us to move seamlessly through a range of emotions, such as fear, tension, relief, and happiness. The sound design and audio was developed with the same exacting approach as the music, allowing for a comprehensive, balanced mix. Every detail of the sound design was carefully considered. Particularly, around the movements and vocalizations of the troll itself. After extensive experimentation, the sound of the Troll was generated by an actor, and then manipulated in the mix. We feel that we successfully conveyed the emotions of the Troll, without him ever actually speaking a word.

2023 Awards

Total Points: 3





Production Company

OPC / Toronto

Music / Sound Production Company

Vapor Music / Toronto

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