The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Original Music / Song
Annual ID
OS23_MS043M
About the Work
For 200 years, society has treated the old ways of working as sacred and unchangeable. So to help euthanize that sacred cow (humanely of course), we brought back a deceased CEO to share a provocative and long overdue message: the old ways of working (in an office, 9-5, two weeks vacation) were entirely made up by people like him. So why not make up something better?
And there’s only one thing more memorable than a song. A song being sung by a decomposing corpse. So we wrote and composed an original musical performance for the launch of Upwork’s new brand platform – “This Is How We Work Now.”
2023 Awards
Total Points: 3
Merit
Credits
Agency
Alto NYC / New York
Production Company
Smuggler / New York
Music / Sound Production Company
Walker / Los Angeles
Chief Marketing Officer
Melissa Waters
Director
Ivan Zacharias
Executive Creative Director
Patrick Holly
Jason Bagley
Executive Producer
Kim Cross
Producer
Nick Landon
Design Director
J. Collins
Strategy Director
Zach Foster
CCO, Founder
Hannes Ciatti
Creative Director, Art Director
Jeff Dryer
Creative Director, Copywriter
Brock Kirby
DP
Jan Velicky
Editing
HutchCo Edit / Los Angeles
Group Brand Lead
Shannon Coletti
Head of Entertainment + Production, Partner
Matt Bonin
Head of Strategy, Partner
Tara Fray
Managing Partner
Ed Rogers
Mix / Sound
Barking Owl / Los Angeles
Sr Brand Lead
Ashley Bouldin
Sr Brand Marketing Manager
Chanel Jackson
VFX / Finishing
Parliament / Los Angeles
VP Marketing
Amanda Leach-Rouvi
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