The One Show

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2023 One Show - Music & Sound Craft

EE Hope United - Not Her Problem

Agency Factory Studios / London

Client EE Hope United


Sound Design

Annual ID


About the Work

EE Hope United is a film that was made to create awareness and tackle online sexist hate prior to the UEFA Women's European Championships. The creative idea was to showcase the problems, and often pain that the players go through on a daily basis, whilst making the point that sexist hate should not be one of them. The brief was to work with the incredible film shot by Sasha Rainbow, and use sound design and clever music editing to create a crafted, but emotionally charged soundscape to drive the narrative and accentuate the graphic reality that the players go through on a daily basis. The biggest challenge was really doing the painful moments justice. I didn't just want the sounds to be buried in the mix and missed, I wanted them to at times take centre stage and really make the audience wince. Another challenge was also how to achieve all of this with an extremely catchy and fun sounding song. We were exceptionally fortunate to be able to use Le Tigre by Deceptacon for our soundtrack, so it was important to make sure that we made the most of it. The target audience was dominantly football fans, but more directly - the film was aimed at creating awareness amongst men, with the spot ending on Jordan Henderson saying "Sexist Hate? It's not her problem it's ours"

2023 Awards

Total Points: 3



Music / Sound Production Company

Factory Studios / London

Sound Designer

Mark Hills

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