The One Show

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2023 One Show - Music & Sound Craft

America's Most Haunted

Agency Grey / New York + CANJA Audio Culture / São Paulo

Client Change the Ref


Sound Design

Annual ID


About the Work

2021 was the deadliest year on record in the U.S. with 44,994 deaths. But the trauma of gun violence doesn’t end there. Survivors are haunted by the mental health impact every day. To reach a population desensitized to gun violence, we needed to make that trauma visceral. People needed to not just hear these stories, but to feel them. We created a chilling horror story and truly immersive audio experience. On June 3rd, National Gun Violence Awareness Day, we hijacked the popular, "Disturbed: True Horror Stories" Podcast, surprising listeners with a different kind of terror. Advanced sound design brought this scary story to life with over 250 foley channels, spatial mixing techniques, and the frequency of fear (below 19 Hz). Contrasting moments of silence and peaks of volume created jump scares and built tension, while alternating ethereal and grounded sound design made the horror story sound all too realistic. In addition, muffled sound effects and reverbs were expertly used in the survivor’s flashbacks, while atonal distortions and abstract textures made the listener disorientated and uncomfortable.   This effect was amplified through piano textures, waterphones, and a deconstructed soundtrack. But this wasn't just another scary story—it's a story inspired by a real shooting that left a teenager emotionally and physically scarred. We concluded the podcast by encouraging listeners to get involved at as well as providing emotional support resources at Ultimately, listeners weren’t just haunted—they were moved to take action. 

2023 Awards

Total Points: 3




Grey / New York

Music / Sound Production Company

Canja Audio Culture / Sao Paulo

Chief Creative Officer

Tim Jones

Account Manager / Executive Producer

Nessa Mafra

Art Supervisor

Kaio Mendes

Music director

Lucas Sfair

Music Director / Music Supervisor

Eduardo Karas

Music Supervision / Audio Production / Sound Design

Leonardo Lima

Music Supervisor / Audio Producer/ Sound Designer

Bruno Vieira Brixel

Project Coordination

Flavia Medeiros
Matheus Peres

Project Coordinator

Ana Flor Bohrer

Senior Project Manager

Joey Scarillo

SVP Account Director

Elizabeth Gilchrist

Worldwide Chief Creative Officer

Javier Campopiano

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