The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Music & Sound Craft

La Capitana

Agency Baron & Baron / New York + Raphael Ajuelos Studios / Los Angeles + Modern Post / New York + North Six / Los Angeles

Client Dior


Sound Editing

Annual ID


About the Work

In this cinematic film, the sound is conceptualized and designed to feel like an entire character. In absence of narration, the evolving and seemingly alive sounds of the dancer’s footsteps are used to communicate her emotions as if they are her voice. Each sound heard was recorded specifically for this project. Utilizing a table similar to the one in the film in a comparable outdoor, vast, and silent location, we meticulously recorded foley for footsteps at various intensities and distances, the movement of the dancers’ clothes, and the sand and wind that flows between their red dresses. In Post, we created the sounds of the dancers shouting, clapping and tapping to the rhythm of the music to further brighten the story. Overall, the process was a ‘dance’ between the foley, the sound design, and the music. The result is a bespoke, vibrant and visceral soundscape that immerses and transports the viewer into the moment.

2023 Awards

Total Points: 3




Baron & Baron / New York

Production Company

North Six / Los Angeles

Music / Sound Production Company

Raphael Ajuelos Studios / Los Angeles

Post Production Company

Modern Post / New York


Alberto Iglesias

Creative Director

Margot Populaire


Fabien Baron

Director of Photography

Philippe Lesourd


Will H Town

Sound Designer

Raphael Ajuelos


Tim Masick

Executive Producer of Post

Jacques Del Conte


Ines Adam

Post producer

George Philip

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